Based on the resource advantage theory and knowledge-based theory, this study explores the impact of green entrepreneurial orientation (GEO) on green innovation, the moderating role of green absorptive capacity (GAC), and the mediating role of knowledge creation process. Through the survey of 173 middle-senior managers, this study finds that GEO significantly affects green innovation, and GEO has a positive impact on knowledge exchange (KE) and knowledge integration (KI). Furthermore, GAC strengthens the positive impact of GEO on knowledge creation process. Additionally, KE and KI have positive impacts on green product innovation and green process innovation. KE and KI play the mediating roles in the relationship between GEO and green innovation. These results expand the theoretical basis of green entrepreneurship, provide a more comprehensive understanding of how to carry out green innovation for enterprises, and contribute to the improvement of the research on green entrepreneurship.

Based on the natural-resource-based view and capability theory, this study explores the impact of green entrepreneurial orientation (GEO) on financial performance, the separate and joint moderating effects of stakeholder engagement and green absorptive capacity (GAC). Using data obtained from 230 Chinese manufacturing firms, it was found that GEO has positive influence on financial performance, supplier engagement and GAC strengthen the positive effect of GEO on financial performance while customer engagement has not. In addition, our empirical findings show that when a high level of supplier engagement combined with a high level of GAC, the positive effect of GEO on financial performance is increased. These findings provide important theoretical and practical implications for Chinese manufacturing firms to achieve sustainable development.

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The turbulent business environment makes small and medium‐sized enterprises (SMEs) more vulnerable, and their sustainable development faces severe challenges. Responsible innovation, as a new management paradigm that balances profit growth and social value, plays an important role in promoting enterprise's risk resistance and sustainable development. However, there are still few existing research on how to stimulate enterprises to implement responsible innovation. Based on the dynamic capability theory (DCT) and contingency theory, this study explores how strategic orientations affect responsible innovation under various degrees of environmental turbulence. Hierarchical regression was used to test the conceptual model based on data collected from 194 Chinese SMEs. The results indicate that strategic orientations (digital and environmental orientations) positively affect responsible innovation, and environmental orientation plays a stronger role in promoting responsible innovation than digital orientation. Market and technological turbulences play positive moderating roles in the relationship between digital orientation and responsible innovation, while negatively moderating the relationship between environmental orientation and responsible innovation. These findings are helpful to enrich the literature on strategic orientation and responsible innovation and provide practical implications for guiding SMEs to implement responsible innovation.