Abstract:The study investigates the effectiveness of using social media, within a self-determined or personalised learning environment, to nurture proactive, creative, and communicative learners with high self-efficacy and autonomy. Research has shown that interactivity, collaboration, learner negotiation and personalisation enabled by Web 2.0 can spur developmental growth of communication skills. Using a quasi-experiment with pre-and post-tests involving 184 business students taking Effective Writing Skills, the study found that a self-determined, personalised learning environment resulted in students demonstrating higher levels of pro-activity, autonomy and creativity that contributed to the growth of communication capabilities, when compared to control groups. It was also noted that peer influence could significantly affect communication outcomes in a social media enhanced learning environment. This study is significant because it examines how communication skills can be developed through the educational use of social media. It also addresses the demand to produce graduates with strong communicative skills. The research outcomes of this study can inform pedagogical practice in preparing future-ready articulate graduates.