No abstract

Price greatly influences consumers' purchasing decisions. Individuals whose decisions are primarily driven by price are said to be 'price conscious'. To date, studies have focused on defining price consciousness and identifying factors that contribute to price-conscious behavior. However, research using visual attention to assess how price conscious consumers use in-store stimuli is limited. Here, consumers' purchasing decisions are assessed using a rating-based conjoint analysis paired with eye tracking technology when shopping for ornamental plants. An ordered logit model is employed to understand price conscious consumers' purchase patterns and choice outcomes. Overall, price conscious consumers are less attentive to price information. Being price conscious tends to reduce purchase likelihood, ceteris paribus. Increasing visual attention to price decreases consumers' purchase likelihood, which is amplified for price conscious consumers. Price conscious consumers tend to be quicker decision makers than non-price conscious consumers. Results are beneficial to retailers interested in targeting or primarily catering to price conscious consumers.

Abstract:The Poyang Lake wetland has been at the center of discussion in China's wetland restoration initiative because of the extent of its ecosystem degradation. The purpose of this paper is to model farmers' willingness to participate in wetland restoration and analyze factors that will affect farmers' participation decisions. A household survey was conducted among 300 randomly selected farm-households in the Poyang Lake area, Jiangxi Province. A binary probit regression model is applied to investigate the impacts of farmer demographics, farm characteristics, and farmers' perceptions of wetland and wetland restoration policies on willingness to participate in wetland restoration. Results show that farmers' education level, household migrant members, number of dependents, household net income, farm type, and distance to urban areas have significant effects on farmers' participation in wetland restoration. Farmers' perceptions about the ecological values and benefits of wetlands and their knowledge about wetland restoration policies do not appear to significantly influence farmers' willingness to participate. A gap is identified between awareness of the importance of wetland restoration and willingness to take actions to restore wetlands. Farm-households tend to weigh personal needs and economic conditions when making participation decisions.

No abstract

No abstract