Consumers’ Preferences for Eco-labels on Plants: The Influence of Trust and Consequentiality Perceptions

Khachatryan, Hayk; Rihn, Alicia; Wei, Xuan

doi:10.1016/j.socec.2020.101659

Cited by 16 publications

(12 citation statements)

References 52 publications

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“…Private schemes tend to be perceived as less credible by consumers than public ones (Kelly & Jewell, 2018;Sullivan, 2013;Weinrich & Spiller, 2016). Trust is important for consumers' valuation of a label (Asioli et al, 2020;Janssen et al, 2016;Khachatryan et al, 2020;Tonkin et al, 2015). Consumers may feel limited in their own ability to act as a correcting force and may expect the government to be involved (Noblet & Teisl, 2015).…”

Section: Label Certification and Designmentioning

confidence: 99%

Sustainable food labelling: considerations for policy-makers

Stein

Lima

2021

Rev Agric Food Environ Stud

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Improving the sustainability of the global food system is a policy priority. There are multiple types of sustainability labels in the food market, and policy-makers need to know what constitutes an effective label. We discuss the use of labels to inform consumers about the economic, social and environmental sustainability implications of their food purchasing choices. We categorise these sustainability labels and explain the opportunities they offer and the challenges they pose to be effective. Improved consumer information on the sustainability of food products can serve as an incentive for operators in the food supply chain to increase their sustainability. Specific choices made on the type of food label used are likely to affect their. A comprehensive mandatory labelling and certification scheme is a promising course of action from a policy perspective, if it covers the multiple dimensions of sustainability, and uses scoring and evidence-based criteria.

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Section: Label Certification and Designmentioning

confidence: 99%

Sustainable food labelling: considerations for policy-makers

Stein

Lima

2021

Rev Agric Food Environ Stud

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“…The consumer selects an alternative that assures him or her a maximum utility (Fiebig et al, 2010;Train, 2009). According to Khachatryan et al (2021), the choice experiment models are based on a random utility theory, where utility is represented by U ijs and is estimated as follows:…”

Section: Resultsmentioning

confidence: 99%

“…Each respondent has evaluated 12 choice tasks, and the Qualtrics software has ensured that two blocks of 12 choice questions were presented to the same number of respondents, having thus prevented a systematic order effect. Choice experiments are used to simulate a real-life purchasing situation, in which the consumers choose between the products with similar attributes and allow the researchers to estimate the trade-offs among the different alternatives (Khachatryan et al, 2021;Lusk et al, 2003). To minimize this research's potential hypothetical bias, a cheap talk was organized prior to the choice experiment, following the guidelines specified by Cummings and Taylor (1999) and Tonsor and Shupp (2011).…”

Section: Methodsmentioning

confidence: 99%

Choice Experiment Performed on the Fresh Black Slavonian Pig’s Meat: A Preliminary Study

et al. 2021

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Until now, no research has been carried out in Croatia into consumer preferences for a particular agricultural and food product by a choice experiment. Therefore, little data are available about Croatian consumers' preferences for social concerns (sustainability, biodiversity, rural development and animal welfare) with regard to the consumer choice and behavior favoring local pig breeds, in this case the Black Slavonian Pig breed. A survey was the method used to collect the data, and a survey questionnaire was used as an instrument. The survey was performed on a sample of n = 100 Croatian consumers surveyed online using a hypothetical choice experiment. The data were analyzed using the three logit models: a multinomial logit model (MNL), random parameter logit (RPL), and an error component random parameter logit model (RPL-EC) in order to examine the consumers’ heterogeneous preferences for fresh ham meat of the Black Slavonian Pig. The results suggest that the Croatian consumers appreciated a darker red fresh pork meat than the one obtained from the Black Slavonian Pig reared outdoors and semi-outdoor. They also prefer a fresh meat bearing a geographical information label, such as the continental Croatia and continental Croatia + PDO, to a fresh meat without a label.

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“…orchids (Hinsley et al, 2015), roses (Chavez et al, 2020), cut flowers (Rihn et al, 2014(Rihn et al, , 2015(Rihn et al, , 2016(Rihn et al, , 2019Rombach et al, 2018), and sustainable plant attributes (Khachatryan et al, 2021;Yue et al, 2016).…”

Section: Discussionmentioning

confidence: 99%

Investigating consumer preferences for known wild provenance of plants within the horticultural trade

Blackhall-Miles

Fraser

Roberts

2023

Plants People Planet

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Although significant advances have been made in implementing international mechanisms to support the benefit sharing of natural resources in low and middle income countries, there are limited practical examples. Our research examines how the ornamental horticulture sector might be able to meet its benefit sharing requirements.Employing a consumer survey, we reveal the potential for monetary benefit sharing to emerge for plants with Known Wild Provenance. Our results indicate that although consumers value plants that have their Known Wild Provenance clearly labelled, the magnitude of this estimate is insufficient to generate meaningful monetary benefits. Summary• The global trade in ornamental plants is significant and growing. Historically, the relationship between the acquisition of novel plants from the wild for use in ornamental horticulture has been referred to as plant hunting. However, questions are now being raised about the ethical utilisation of biological resources and if those countries providing access to material from the wild are receiving adequate benefits. It is in this context that we examine if plants of Known Wild Provenance (KWP) are valued by UK consumers, and if a potential premium could be the basis of a benefit-sharing agreement.• Employing a choice experiment, we assess consumers' preferences and willingness to pay (WTP) for KWP.• Our analysis reveals that KWP did not prove to be a strong driver for plant buyers.• Although a positive WTP is generated it is relatively small. Thus, the ability of commercial horticulture to provide monetary benefits to support benefit sharing is likely limited. This result raises questions as to how benefit sharing might then be implemented if buyers of plants are not prepared to pay a price premium.

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Consumers’ Preferences for Eco-labels on Plants: The Influence of Trust and Consequentiality Perceptions

Cited by 16 publications

References 52 publications

Sustainable food labelling: considerations for policy-makers

Sustainable food labelling: considerations for policy-makers

Choice Experiment Performed on the Fresh Black Slavonian Pig’s Meat: A Preliminary Study

Investigating consumer preferences for known wild provenance of plants within the horticultural trade

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