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In the late 1960s and early 1970s, Americans encountered an unexpected group of people who, at first sight, seemed unreal: Hasidic hippies. Conceiving of Hasidic Judaism as being incompatible with the spirit of the era and of hippie culture as being far removed from the Jewish tradition, most Jews could not comprehend how anyone could try to amalgamate two such opposing cultures.Many of the young Hasidic hippies were affiliated with or influenced by the House of Love and Prayer (HLP), a Jewish outreach center that operated in San Francisco between 1967 and 1977 and promoted the mixture of traditional Hasidic Judaism with the counter-culture. It represented a new generation in American religious life: the baby boomers, with their spiritual journeys and cultural preferences, which included attempts to unite religious traditions and cultural trends that just a few years earlier had seemed too different to bridge. The HLP promoted the return to tradition and the embracing of the mystical and supernatural elements of Judaism. Together with other groups that emerged in the late 1960s and 1970s, the HLP helped bring about a revolution in the practicing of the Jewish tradition, one that gave expression to the style and values of the Jewish members of the counterculture.