Pandemi Covid-19 yang berkepanjangan berdampak pula bagi para pelaku UMKM yang secara umum berskala kecil, baik modal, tenaga kerja, produk hingga pangsa pasarnya. Tidak sedikit para pelaku UMKM yang membuka usahanya di rumah karena tidak sanggup membayar sewa tempat berjualan atau bahkan menutup usahanya. Berawal dari keprihatinan inilah maka dilaksanakan kegiatan pelatihan bagi para pelaku UMKM yang berada di wilayah Jabodetabek dengan tujuan memberikan pengetahuan, wawasan, dan kemampuan untuk mampu bertahan melalui diversifikasi produk yang dijual hingga pemanfaatan teknologi. Pelatihan ini dilakukan secara online dengan media Zoom, demi tetap mendukung program pemerintah guna mengakhiri pandemi Covid-19 ini, dengan materi membangun jejaring pemasaran, fotografi sebagai kemampuan dasar kegiatan pemasaran digital produk UMKM, dan media sosial sebagai wahana pemasaran. Dalam pelatihan ini berhasil memaksimalkan gadget dan media sosial yang dimiliki oleh para peserta, terutama grup-grup yang sudah ada, untuk meningkatkan penjualan. Antusias yang tinggi dari para peserta dalam bertanya dan pendampingan dalam praktik langsung membuat pelatihan terasa berarti bagi para peserta pelatihan.Kata kunci: media sosial; pandemi Covid-19; pelaku UMKM; pelatihan; pemasaran digital.
Industrial Revolution 4.0 provides challenge, even more so, in the field of education. For the sake of the resources reduction and effectivity & efficiency of learners' learning evaluation, Compute r-Based T est provides its advantages to do so. T his is an exploratory research using the experimental method. T he experiment is applied in the use of Wondershare QuizCreator as a tool for leaners' learning evaluation. T his research tries to deal with three critical questions: (a) what beneficial advantages does the CBT Wondershare QuizCreator provide in the learners' learning evaluation, (b) how is CBT Wondershare QuizCreator going to be applied to gain its effectiveness and efficiency, (c) is CBT Wondershare QuizCreator available to provide the test statistical validity and reliability. T he result of the experiment in this research shows that inspite of the Industrial Revolution 4.0 challenge, pedagogy-based manipulations are needed in the application of CBT Wondershare QuizCreator to gain its powerful usage.
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