PurposeThis study analyzes the desires and behavioral intentions of tourists within the scope of perception of COVID-19 and nonpharmaceutical intervention during the COVID-19 pandemic.Design/methodology/approachThe population of the research consists of people on a touristic trip in Turkey. Because of the pandemic, questionnaire data was collected online between 25 April and 15 May 2020. The research was carried out with 712 questionnaire forms. The data obtained were analyzed by structural equation modeling in the SM-PLS statistics program.FindingsPerception of COVID-19 significantly and positively affects NPI and negatively and significantly affects desire. Perception of COVID-19 and NPI do not have a significant positive/negative effect on behavioral intention. Finally, desire has a significantly positive effect on behavioral intention.Research limitations/implicationsSince the research has limitations in terms of time, cost, accessibility and control difficulties, the entire population could not be reached. The study was carried out with only 712 tourists traveling in Turkey.Practical implicationsThe obtained results will impact, particularly the decisions taken in Turkey's tourism sector. Moreover, if tourism companies know the decisions of the consumers during the pandemic process, they can use the appropriate marketing techniques.Social implicationsThe result may give an idea about the decision-making process of the consumers on traveling during the pandemic. In this way, psychologically different research can be developed.Originality/valueThere has not been any study made in Turkey that investigated the context of the current research model. Therefore, this research is original.

In this study, the influence of psychological factors on consumer buying behavior is investigated. The effect of psychological factors on buying behavior of consumers, who become much more important day by day, is tried to be measured. Turkey has seven regions. From each region two provinces are selected by random sampling method. A face to face survey was conducted on 100 people from each province and in total 1400 people participated in the survey. The information obtained from the results are analyzed and interpreted by the computer packet programs.

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Nowadays, businesses are aware that they cannot carry on without being aware of environmental problems. Businesses have to take environmental aspects of all activities in their business strategies and long-term plans. Those environmental activities and green marketing are started to be taken into consideration by so many businesses. In this study, green marketing is examined.