Digitalization combined with globalization is the current megatrend that impacting the international business landscape and creates opportunities for new business models. Embracing digitalization enables firms for speedy internationalization. Although the phenomenon of early internationalization has received increasing attention in the field of International Entrepreneurship over the past decades, however, there is a lack of focus on the role of digitalization that allows a higher speed of internationalization. This paper proposes a model that highlights the moderating role of digitalization on international business competencies and speed of internationalization. We argue that small and medium enterprises able to enter international markets more rapidly due to the impact of digitalization. This study addresses a gap in the literature and practical development needs for better understanding the impact of digitalization on the speed of internationalization. The limitations and implications of this study will be discussed for theoretical development and future research direction.
E-commerce has grown rapidly over the past decade and has become a significant trend. One of the major concerns for the successful proliferation of e-commerce is the issue of consumers' trust in Internet vendors. This study examines the antecedents of trust in e-commerce among Malaysian online consumers. Data was collected from 300 respondents who had recently made online purchases. Structural equation modelling-partial least squares (SEM-PLS) was used to analyse the data, and our findings reveal that brand recognition, service quality, security, and word-of-mouth (WOM) lead to higher levels of consumer trust, whereas customer satisfaction has an insignificant relation to consumer trust. This study enables online vendors or e-commerce business owners to understand consumer demand and satisfy their needs. Strategies need to be set right too to attract more consumers in purchasing online.
This study investigates and compares born global (BG) firms and non-BG firms in Malaysia. We employed the multigroup analysis technique with structural equation models to test six hypotheses to determine the differences and similarities between two proposed models of BG and non-BG firms across a wide range of industries. The study reveals differences between the antecedents of marketing capabilities for BGs versus non-BGs, indicating that the performance enabling mechanisms differ between the groups. More precisely, the ability of BG firms to convert digital and entrepreneurial orientations into marketing capabilities is found to be a distinguishing characteristic of these firms. Moreover, non-BGs utilize government support to build marketing capabilities and obtain superior performance in the international market. This result suggests that governmental export promotion initiatives in Malaysia should be adjusted to increase relevance for BGs. The findings indicate that marketing capabilities play an essential role in the international market performance of both BGs and non-BGs. An important implication is that managerial focus and actions need to be adjusted depending on the type of firm. The two types of firms are not equal; if they are managed similarly, misjudgment will arise.
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