Publishing house "Sreda" 1 Content is licensed under the Creative Commons Attribution 4.0 license (CC-BY 4.0) Косякова Яна Сергеевна аспирант, старший преподаватель ФГБОУ ВО «Донской государственный технический университет» г. Ростов-на-Дону, Ростовская область

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The purpose of this work is to: 1) identify, study and analyze speech methods of updating scientific knowledge as a tool for influencing the reader's consciousness; 2) identify potential criteria for increasing the audience's interest in the presented scientific knowledge in the aspect of popular science discourse on the example of popular science articles from selected journals for analysis; 3) describe the influencing potential of these speech methods of presenting knowledge to the addressee. Methodology. The influencing potential of media sources that increase the interest of the readership is revealed through a series of studies describing the factors and methods of popularizing scientific knowledge in modern media on the basis of intersecting discourses (social-political, pedagogical, medical, etc.). The research is also based on the method of continuous sampling in the selection of practical material, the method of quantitative and qualitative analysis. The article substantiates the most effective and frequent speech patterns.

Publishing house "Sreda" 1 Content is licensed under the Creative Commons Attribution 4.0 license (CC-BY 4.0) Косякова Яна Сергеевна старший преподаватель, аспирант ФГБОУ ВО «Донской государственный технический университет» г. Ростов-на-Дону, Ростовская область Осипов Евгений Викторович канд. мед. наук, ассистент ФГБОУ ВО «Ростовский государственный медицинский университет» г. Ростов-на-Дону, Ростовская область