In contemporary high-choice media environments, the issue of media trust and its impact on people's media use has taken on new importance. At the same time, the extent to which people trust the news media and how much it matters for their use of different types of media is not clear. To lay the groundwork for future research, in this article we offer a focused review of (a) how news media trust has been conceptualized and operationalized in previous research and (b) research on the extent to which news media trust influences media use, and (c) offer a theoretically derived framework for future research on news media trust and its influence on media use.
Media research demonstrates that audience trust in the news media is a highly consequential factor, shaping audience selection of and response to media, and potentially impacting citizens’ perceptions of the political system at large. Still, our knowledge about the correlates of trust in media is limited. Only a few studies have utilized a correlational design to explore the associations between trust in media and other factors, and almost all of these studies originate in the U.S. context. The current investigation utilizes data from 44 diverse countries (n = 57,847), collected as part of the World Values Survey, to broaden our understanding of trust in media. The aim is two-fold—to learn about individual-level correlates across contexts and to demonstrate that macro-level factors play a part in shaping such trust. Our findings indicate that levels of political interest, interpersonal trust, and exposure to television news and newspapers are positively correlated with trust in media, while education and exposure to news on the Internet are negatively associated. On the macro level, postmaterialism emerged as a consistent predictor of trust in media. State ownership of the media industry did not have a main effect on trust in media after controlling for other factors. However, an interaction was found between state ownership and level of democracy: state ownership of television is positively associated with media trust in democratic societies and negatively associated with trust in media in nondemocratic societies.
The American electorate is characterized by political polarization, and especially by increasingly negative affective responses toward opposing party members. To what extent might this be attributed to exposure to information reinforcing individuals' partisan identity versus information representing the views of partisan opponents? And is this a uniquely American phenomenon? This study uses survey data collected immediately following recent national elections in two countries, the United States and Israel, to address these questions. Results across the two nations are generally consistent, and indicate that pro‐ and counterattitudinal information exposure has distinct influences on perceptions of and attitudes toward members of opposing parties, despite numerous cross‐cultural differences. We discuss implications in light of recent evidence about partisans' tendency to engage in selective exposure.
This article explores a possible association between skepticism toward the media and audience exposure patterns. Hypotheses predicting a relationship between media skepticism and news media consumption are tested on four large sample data sets. Findings show that media skepticism is negatively associated with mainstream news exposure but positively associated with nonmainstream news exposure.
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