Introduction. The problems of the influence of morality, spiritual orientations and ideological ideals on the economic activity of society become not only an actual scientific idea, but is also a center of acute social discussion directed on a finding of a balance between rationality, which is rapidly growing in modern society and morality as universal human value, which must harmonize our society. Certainly, moral values are an important connecting link between society, social environment and individual, personality and its inner world.Purpose. The purpose of this article is to determine the priority of morality that affects on the economic behavior of the subject of society in conditions of social and educational inclusion in Ukraine.Results. On the basis of comparative analysis of notions «morality» and «moral» reached the following conclusions that: «moral» is a system of norms, rules and requirements, produced in society, which regulate the interaction among people, their relation to the phenomena of real world; «morality» -is a set of consciousness, skills and habits of person, which connected with compliance of these norms, rules and requirements. The morality formed with the personality of subject of society and inseparable from ones «I am».In the result of monitoring identified factors of influence on the formation of content of moral education of subject of society in the process relationship with the purpose of creation of Gross Domestic Product and value added in the country.Different approaches of understanding of result of influence of morality on the economic behavior of subject of society in conditions of inclusion, because the state of economics of Ukraine first of all depends on the moral and professional stimulus of the manager, the politician, the businessman etc.

Among the scientists of European greatness, who at the turn of the XIX and XX centuries showed interest to the folklore of Galicia (Halychyna) and Galician Ukrainians, contributed to their national and cultural revival, one of the leading places is occupied by the outstanding Ukrainian scientist Ivan Verkhratskyi (in some other sources – Verkhratsky). He was both naturalist and philologist, as well as folklorist and ethnographer, organizer of scientific work, publisher and popularizer of Ukrainian literature, translator, publicist and famous public figure. I. H. Verkhratskyi was also an outstanding researcher of plants and animals of Eastern Galicia, a connoisseur of insects, especially butterflies, the author of the first school textbooks on natural science written in Ukrainian. The scientist also wrote poetry and translated from foreign languages. The article covers the life and scientific and pedagogical activities of I. H. Verkhratskyi – one of the founders of Ukrainian natural science, who made a significant contribution to the development of Ukrainian natural terminology and nomenclature, the author of the first textbooks on botany, zoology, mineralogy. The authors believe that I. H. Verkhratskyi can be considered one of the founders of Ukrainian scientific terminology in Natural Science, and today his works in this area remain relevant. These works are also valuable from the historical and cognitive points of view as one of the sources for studying the process of formation of the Ukrainian literary language and scientific and natural terminology. I. H. Verkhratskyi devoted himself to the establishment of the Ukrainian literary language, its scientific and journalistic backgrounds, and made a significant contribution to lexicography, dialectology, and schooling. Based on the scientific publications and memoirs of his colleagues and students, the authors have recreated the main stages of his biography and considered his professional career. His activity in the field of formation of natural science terminology have been considered in detail. Dialectological materials of the scientist and researcher I. H. Verkhratskyi are still actively used to study the Galician and Transcarpathian dialects. His achievements as a scientist, teacher and popularizer of science has been summarized.

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Involvement of a modern performer in the dialogue of concepts of recompense and biocentrism regulates its experimentation with bio and recorded music by awakening a sense of responsibility at the level of the epigenetic rule. Therefore, the purpose of this article is to substantiate a pedagogical model of bioethical education of a musician-performer - creation of a favourable environment to motivate them to comprehend the value of what serves as confirmation of God-like dignity of a person and the general weal for the glory of the Creator. The essence of the proposed pedagogical model is the concept of musical performance as a workroom of soul. Its leading idea is metaphorization of the intonated sense of emotional revelation as an anthropological discourse. Specifically, the basis of the proposed model appears the connectivism theory of metaphorical interpretation. The direction of such performative activity is determined by the strategy of creative clustering, which involves playing out of music scenarios of the value-based choice on the path to “creative innocence” or “the path of the heart”. The regulatory function in implementation of the mentioned strategy performs the methodology of pedagogical and metaphorical creativity. The technology of performative improvisation and the contextual approach to the game are factors in activating the mental resources of the musician-performer. The effectiveness of implementation of the proposed pedagogical model provides creation of a special event platform in the art laboratory.

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