Abstract.To test the influence of urban built environment on walkability in mainland Chinese cities, this study developed a questionnaire to perceive the residents' perception of walkability around their neighborhood, which was based on the Neighborhood Environment Walkability Scale-Abbreviated (NEWS-A), and modified to reflect the characteristics of mainland Chinese built environment and people's behavior mode. To perceive the final version of Neighborhood Environment Walkability Scale for Mainland China (NEWS-MC), We made a pilot study which include 50 samples, then interview 350 residents from 4 selected residential districts in Harbin which were different in walkability attributes and economic status. The final version of the NEWS-MC included 8 subscales and 5 single items (81 items in total). Test-retest reliability showed moderate to high except 1 subscale. In total, the NEWS-MC could illustrate residents' perceptions of walkability attributes in mainland Chinese cities and could be use in other Chinese urban attributes studies related to walking.

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Purpose The purpose of this paper is to illustrate the methodological importance of how researchers exit fieldwork to draw attention to implications for participant and researcher well-being. Design/methodology/approach Reflecting in detail on one researcher’s final six-months exiting fieldwork at a retirement village, this paper critically examines the unintended consequences of participant observation and researcher-participant relationships. Findings The paper illustrates that difficulties to exit fieldwork can be unintended consequences of participant observation activities and developing researcher-participant relationships. The findings also discuss how fieldwork exit can impose upon participant and researcher well-being. Research limitations/implications The findings are built upon fieldwork at a retirement village where the researcher served as a volunteer. Thus, the discussion focusses on participant observation activities that are likely to lead to close researcher-participant relationships. However, this paper aims to serve as a useful resource for researchers when considering how to exit their unique fieldwork contexts “with grace”. Practical implications The paper provides practical suggestions to help marketing researchers such as ethnographers, manage fieldwork exits with participant and researcher well-being concerns in mind. Social implications The practical suggestions provided by this paper aim to enable marketing researchers to exit fieldwork contexts “with grace” through reflection and proactive management of the social impacts of their research activities. Originality/value Even though researchers acknowledge fieldwork is social and personal by nature, little research attention has been paid to the management of researcher-participant relationships and the exit stage of fieldwork. This paper discusses and addresses this blind-spot in marketing research.

The Internet and big data have deeply penetrated into various fields, which has greatly affected and changed our music education. The purpose of this article is to explore the cultivation of personalized music teaching talents in universities based on big data, with a view to promoting the cultivation of personalized music talents in universities under big data. This article conducted a questionnaire survey on some students majoring in music in our sophomore and junior colleges. Through analysis, it can be concluded that 85.29% of the students believe that the school’s music teaching method is relatively traditional and the talent training model is backward; 74.51% of the students think that the school has neglected personalized training and still adopts the traditional "one size fits all" teaching model. Based on this, the recommendations for the cultivation of personalized music teaching talents in colleges and universities are put forward, which is expected to meet the personalized and diverse music learning needs of students and promote the cultivation of personalized music talents in my country.

In this study, based on the "Experience Economy" research perspective, the use of literature, questionnaire, field interviews and other research methods, dig Experience Features "experience economy" concept under exploratory put forward the "experience economy" experience under the concept of product design ideas; from the "experience economy" concept, the development of rural areas, the plight of Minority sports performance industries analyzed, constructive made the "experience economy" concept in rural areas Minority Sports Shows nurture and develop the path the industry for Sports Industry Development in Minority Areas in Sichuan Province to lay a theoretical foundation.