Implicit feedback is the simplest form of user feedback that can be used for item recommendation. It is easy to collect and domain independent. However, there is a lack of negative examples. Existing works circumvent this problem by making various assumptions regarding the unconsumed items, which fail to hold when the user did not consume an item because she was unaware of it. In this paper, we propose as a novel method for addressing the lack of negative examples in implicit feedback. The motivation is that if there is a large group of users who share the same taste and none of them consumed an item, then it is highly likely that the item is irrelevant to this taste. We use Hierarchical Latent Tree Analysis(HLTA) to identify taste-based user groups and make recommendations for a user based on her memberships in the groups.
Customer preferences for products are drifting over time. Product perception and popularity are constantly changing as new selection emerges. Similarly, customer inclinations are evolving, leading them to ever redefine their taste. Thus, modeling temporal dynamics should be a key when designing recommender systems or general customer preference models. However, this raises unique challenges. Within the eco-system intersecting multiple products and customers, many different characteristics are shifting simultaneously, while many of them influence each other and often those shifts are delicate and associated with a few data instances. This distinguishes the problem from concept drift explorations, where mostly a single concept is tracked. Classical time-window or instancedecay approaches cannot work, as they lose too much signal when discarding data instances. A more sensitive approach is required, which can make better distinctions between transient effects and long term patterns. The paradigm we offer is creating a model tracking the time changing behavior throughout the life span of the data. This allows us to exploit the relevant components of all data instances, while discarding only what is modeled as being irrelevant. Accordingly, we revamp two leading collaborative filtering recommendation approaches. Evaluation is made on a large movie rating dataset by Netflix. Results are encouraging and better than those previously reported on this dataset.
Customer preferences for products are drifting over time. Product perception and popularity are constantly changing as new selection emerges. Similarly, customer inclinations are evolving, leading them to ever redefine their taste. Thus, modeling temporal dynamics is essential for designing recommender systems or general customer preference models. However, this raises unique challenges. Within the ecosystem intersecting multiple products and customers, many different characteristics are shifting simultaneously, while many of them influence each other and often those shifts are delicate and associated with a few data instances. This distinguishes the problem from concept drift explorations, where mostly a single concept is tracked. Classical time-window or instance decay approaches cannot work, as they lose too many signals when discarding data instances. A more sensitive approach is required, which can make better distinctions between transient effects and long-term patterns. We show how to model the time changing behavior throughout the life span of the data. Such a model allows us to exploit the relevant components of all data instances, while discarding only what is modeled as being irrelevant. Accordingly, we revamp two leading collaborative filtering recommendation approaches. Evaluation is made on a large movie-rating dataset underlying the Netflix Prize contest. Results are encouraging and better than those previously reported on this dataset. In particular, methods described in this paper play a significant role in the solution that won the Netflix contest.
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