Masyarakat awam seringkali kurang memiliki pengetahuan memadai tentang zat yang terkadung didalam obat-obatan, sehingga kerap ditemui kesalahan penggunaan. Pemerintah selaku pemegang regulasi semestinya memberikan perhatian khusus terhadap iklan obatobatan guna meminimalisir kesalahan pemahaman terhadap dampak obat. Fenomena tersebut menjadi landasan untuk melakukan kajian verbal dan visual terhadap iklan obat. Penelitian ini akan mengkaji makna semantik pada tagline iklan obat dan makna visual yang digunakan oleh pembuat iklan sebagai salah satu strategi kreatifnya. Penelitian bersifat kualitatif sehingga diharapkan menambah pemahaman saat membuat strategi kreatif pada iklan obat batuk agar penyampaian pesan lebih tepat. Kajian awal menunjukan bahwa makna yang paling banyak digunakan adalah jenis makna leksikal, sementara visual yang digunakan oleh pengiklan dari segi warna menggunakan warna-warna cerah, dan jenis huruf yang digunakan adalah jenis sans serif. Hasil penelitian bisa dijadikan referensi bagi para pembuat iklan dalam menyusun strategi kreatif dari segi teknik bahasa verbal dan visual.

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New Ngelepen Tourism Village is a village that has unique characteristics in the form of home architecture. The village is also famous for its anti earthquake house. In addition to home architecture, New Ngelepen has a diverse tour package, ranging from fun games, home stay, tracking, birthday, package activities and art. New Ngelepen has been considered a tourist village since its first construction of the village as a housing complex of the earthquake disaster victims. The location is very strategic, seen from the position of New Ngelepen which is close to Ijo Temple, Prambanan Temple and other tourist attractions around Sleman. However, the authors found problems that need to be improved and developed, ranging from unstructured promotional activities, and the utilization of minimal promotional media. Therefore it is necessary to design creative strategies and visual media in order to promote New Ngelepen Tourism Village. The design method used is qualitative with observation, interview, literature study, and distributing questionnaires as data collection techniques. The main theories used in this design are promotion, advertising and Visual Communication Design. The results of this design in the form of creative strategies is obtained through the AISAS method. It is to produce the design of events and visual media that can attract the attention of target audiences to come to New Ngelepen Tourism Village. This designing of the creative promotion strategy of New Ngelepen Tourism Village is expected to help the Village Tourism New Ngelepen to increase visitors and attract the attention of the community, especially young people as a target audience.

Campaigns regarding Covid-19 outbreak are now being intensively carried out by the government. Public Service Advertisements (PSA) are also one of the spearheads to reduce the spread of Covid-19. This phenomenon has attracted the author's attention to examine the metaphor in PSA as a creative strategy carried out by advertisers to convey their message. The purpose of this study is to reveal conceptual metaphors in the Covid-19 PSA which can later be used as a reference in making advertisements related to Covid-19, also to provide understanding to readers through headline about Covid-19 by involving conceptual metaphors which are expected to be effective accepted by the public or readers. This study uses qualitative methods used to reveal social conditions that occur in the community. The findings of this study: there are two types of metaphorical concepts in the Covid-19 Headline, namely structural and ontological types, the most dominant is the ontological type, while the meanings built are atropomorphic metaphors, animal metaphors, metaphors from concrete to abstract, and synesthesia metaphors. These findings can be used as recommendations for advertisers in designing creative strategies related to Covid-19 advertisements so that their advertisements are effective and easily digested by the target audience or readers.

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