This study aims to study the organizational commitments, job stress, job satisfaction and turnover intention among the private sector employees in Petaling. A total of 120 respondents in Petaling District were selected conveniently. Organizational Commitments Questionnaire (Mowday, Steers & Porter, 1979), perceived Stress Scale (PSS), Minnesota Satisfaction Questionnaire (MSQ) and Mobley, Horner & Hollingsworth (1978) were used to measure organizational commitments, job stress, job satisfaction, and turnover intention. Majority of the respondents were single (77.5%), followed by married (20%), and divorced 2.5%. Results showed that majority of the respondents experienced moderate level of commitment (70.8%); half of the total respondents (50%) experienced high level of job stress; 67.5% of them experienced moderate level of job satisfaction and 42.5% of them experienced moderate level of turnover intention. The result uncovered that there was a significant negative relationship between organizational commitments and turnover intention in the study (r = -.367, p .05); positive relationship between job stress and turnover intention (r = .96, p .05) and negative relationship between job satisfaction and turnover intention in the study (r = -.447, p .01). Further analysis concluded that demographic background of respondent mediated the relationship between organizational commitments, job stress, job satisfaction and turnover intention. For future research, it is suggested to compare the predictive validity of the model across different jobs and industries. The methodology of study can be improved by increase the sample size to wider population and adopt probability sampling method in order to generalize more reliable results.

Internet banking is becoming a new focuses as the number of internet users is increasing globally and its benefits.
This study aimed to investigate the factors and determinants of internet banking adoption among Malaysian.
Four factors that proposed to influence the adoption from Unified theory of acceptance and use of technology
were included in this study. A total of 200 respondents were collected using convenience sampling. Results of
this study showed that performance expectancy (r = 0.51, p < 0.01), effort expectancy (r = 0.55, p < 0.01), social
influence (r = 0.64, p < 0.01), facilitating condition (r = 0.63, p < 0.01) and trust (r = 0.55, p < 0.01) were
positively correlated with behavioral intention among respondents. Analysis of multiple linear regressions was
used to determine the predictors of internet banking adoption among Malaysian. The results showed that
performance expectancy, effort expectancy, social influence, facilitating condition and trust explained 56.6%
variance of behavioral attention among the respondents (F = 50.54, p < 0.01). Knowing the determinants on
internet banking adoption could help banking company to improve their service to attract more users. Besides,
the use of internet banking could reduce the frequency to bank that indirectly reduce air pollution

The purpose of this study was to examine the influence of sales promotion on buying behavior among university students. Specifically, University Putra Malaysia (UPM) was chosen as study location. A total of 150 respondents were recruited using systematic random sampling technique. The data were collected using self-administrated questionnaires. This study found that there was no significant difference between gender and buying behavior (t = 1.569, p > 0.05). On the other hand, a there is a significant differences family monthly income and buying behavior (F = 2.597, p ≤ 0.05). There were significant relationship between attitude towards price discounts (r = 0.351, p ≤ 0.01), coupons (r = 0.392, p ≤ 0.01), free samples (r = 0.491, p ≤ 0.01) and "buy-one-get-one-free" (r = 0.456, p ≤ 0.01) with buying behavior. Results of Hierarchical Multiple Regression found that free samples and buy-one-get-one-free explained 28.7% variance in buying behaviour of the respondents. The findings of this study would help marketers to understand the types of promotion that significantly influence buying behaviour of the respondents. Hence, this could help marketers in their marketing planning to become more competitive and gain profit.Keywords: Sales promotion, Buying behavior, University students Background of StudyMany purchase situations are so habitual that consumers conduct very little cognitive activity (Wathieu & Murre, 2007). In such cases, it is hard to motivate behaviors such as brand switching or increases in the number of units purchased. One of the advantages of promotions is that they can stimulate consumers to think and evaluate brands and purchase possibilities when they otherwise may not have. Therefore, many marketers and retailers utilize different kinds of promotion tools and strategies in order to understand the preference of consumers and boost their sales. In Malaysia, there is formulated plan to turn the country's international profile as a shopping destination (Moon, 2003). Hence, a tri-annual sales promotion event was resulted across nation and discount is one of the severe promotions type. The tri-annual sales promotion event is call as Malaysia Mega Sales Carnival (MMSC), www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 3, No. 3; August 2011 Published by Canadian Center of Science and Education 79 launched in March, August and December every year (Faiz, 2009). Normally, MMSC may attract more customers spend their money, make consumption and purchase the products they wish during this super save period as the they believed that during the sales promotion, prices of all products are cheaper than usual. This phenomenon shows that some of the consumers are easily tempted when they see the word of sales promotion. Other than price reductions, coupon or rebate given by the retailer and other promotional tools like free sample, bonus pack and "buy one get one free" were found to be inducing consumer buy more than they expect (Gilbert, 1999). What are more crucial now are consume...

As the higher education industry in Asia is prospering, attracting students internationally is becoming more competitive for countries in the region, particularly in Malaysia. The establishment of foreign universities in Malaysia has contributed to healthy competition in the higher education sector as these foreign universities provide potential students with more choices for degrees according to the university country-of-origin (COO). Inevitably, service quality offered by a university is among the most important determinants on a student's behavioral intention. Hence, this paper aims to explore the relationship between a university country-of-origin, university service quality and its effect on university students' behavioral intention (word-of-mouth and eventually intention for further study). Data is analyzed using an independent sample t-test and bivariate analysis. Contrary to previous research, results show that there are no significant differences between service quality, word-of-mouth and intention for further study and the university COO. Justification and implications of the study are discussed.

As population age, it is becoming more important to identify the environmental aspects of driving among the older persons. This study aims to investigate the driving confidence and the influence of environmental barriers on driving among older Malaysian drivers. The cross-sectional data was obtained via face-to-face interview protocol. A total of 400 older adults aged 50 years and above were used in the quota sampling stratified by gender and age in the states of Perak and Selangor. Multiple Linear Regression analysis showed the ten predictor variables (gender, ethnicity, employment status, self-rated health status, driving ability, psychomotor ability, driving distance, weekly driving frequency, driving knowledge, perceived environmental barriers) which accounted for 32.1 percent of variance in driving confidence (F = 18.28, p < 0.05). Information about the determinants of driving confidence and environmental factors is significant providing insights for future road planning system and as input for driving training programs.