Agriculture is one of the key sectors of the economy of Kazakhstan, providing food and economic security, as well as the labor potential of the country. Increasing the competitiveness of domestic agricultural products and products of its processing is closely related to the need to promote and position domestic products both in the domestic market and export markets. The analysis of the state of the Kazakh market of agricultural products at the present stage is carried out and alternative strategies are proposed to increase production efficiency based on the digitalization and sustainability of agriculture.

The article considers the place of agro-industrial complex of Kazakhstan in the national economic complex of the country, which has certain problems that affect the current state.  In the course of the study of the agro-industrial complex the author considered the participation in the formation of the country's GDP, dynamics and structure of gross agricultural output as the main branch of the agro-industrial complex. As a result, the main problems were identified and the priority tasks to solve the problems of management of the agro-industrial complex, based on the target indicators of development of the agro-industrial complex until 2020, in order to further forecast and model the forecast values until 2025 through the dynamics of gross agricultural production of Kazakhstan for 2016-2020, GDP structure by economic activity, the structure of gross agricultural production by industry, profitability of agricultural production, and indicators of import.

In this paper, the authors focused on the ways in which the current entrepreneurship activities should be environmentally oriented since nowadays the environmental factor has become the main access factor to foreign markets, while the domestic market became limited by environmental requirements. Also, were identified which are the main barriers to development the market for environmentally friendly products: low income of the majority of the population, lack of innovation, market saturation with consumer products, low state support for business in solving environmental issues, weak investment incentives.