The paper discusses the main challenges faced by the implementation and development of Public television (Ukrainian: Suspilne telebachennia) in the polycultural borderland of Ukraine (Transcarpathia), considering national peculiarities. The relevance of the research is due to the necessity of a detailed analysis of the organizational and developmental processes of the Transcarpathian Public television, the development forecast, and the search for opportunities and new decisions accounting for the factors that determine its uniqueness. Were used such methods: empirical (observation, description, measuring); theoretical (axiomatic, hypothetico-deductive); general methods (analysis, synthesis, comparison, generalization); unique methods, among which the most productive were the various types of analysis (thematic, genre, stylistic analysis). The given results of the research draw up strategies for the Transcarpathian television and its importance in the conditions of the polycultural region, considering its borderland location in connection with its historical-cultural, social-political peculiarity in the context of the rapid development of new media.

Російсько-українська війна призвела до змін, у тому числі в масовокомунікаційній діяльності національних медіа. Масмедійна система вперше стикнулась із глобальними викликами та загрозами реального знищення. Проте в короткий термін телеорганізаціям вдалося самоорганізуватися та перебрати функцію захисту від російської пропаганди, мобілізації населення та в цілодобовому форматі інформувати про військові дії. Мета статті – багатоаспектне розкриття особливостей масовокомунікаційної діяльності національних телеканалів та медіагруп у межах марафону «Єдині новини» та проєкту «FreeДом» під час триваючої російської агресії, що передбачає вирішення таких завдань: 1) визначення механізму виробництва контенту в умовах війни; 2) розкриття специфіки інформаційного мовлення; 3) виявлення шляхів оптимізації медіадіяльності з урахуванням факторів національної безпеки. Наукова новизна. У статті досліджується діяльність медіагруп «1+1 media» («1+1»), «StarLightMedia» (ICTV), «Inter media group» (Інтер), «Медіа Групи Україна» («Україна»), телеканалів «Рада», Суспільне (НСТУ) та «Ми – Україна» в межах виробництва спільного марафону «Єдині новини» та ДП «Мультимедійна платформа іномовлення України» й медіагруп «1+1 media», «StarLightMedia», «Inter media group» у створенні та промоції міжнародного українського телеканалу «FreeДом». Проаналізована діяльність медійників у створенні контенту в умовах війни. У висновках зазначено, що національні медіа переорієнтували свою масовокомунікаційну діяльність та у форматі цілодобового спільного марафону «Єдині новини» та «FreeДом» інформують про організацію національного спротиву військовій російській агресії, підтримку міжнародних партнерів, виконують основну інформаційну функцію та утримують національний телепростір у проукраїнській парадигмі, що є важливим елементом національної системи безпеки.

The objective of the study is to identify the key factors of the stability of state information in the face of terrorist threats based on the review of existing research in this area, and to identify the main approaches to ensure the stability of state information in the face of terrorist threats. Based on the analysis of scientific works, the factors of the state's resistance to cyberterrorism are identified and the main approaches are organized to ensure the stability of state information in the face of terrorist threats. The results of the study provide an understanding of the key factors needed to achieve the legal, technical, organizational, and operational areas of state resilience to cyber threats. Further research may aim to perform empirical calculations of indicators from around the world to determine certain dependencies in the field of cybersecurity. It is concluded that factors such as the growing impact of information and communication technologies on public relations, production activities, the operation of infrastructure facilities and the activities of public authorities, indicate that the issue of security as a line of scientific research is urgent.

ntroduction. The activity of the television organizations of Luhansk region was analyzed, which proved the stages of its development. The stage of development, which falls on the period 2015-2022, is detailed. Relevance of the study. The purpose of the article is to analyze the mass communication activities of the regional TV channels of the Luhansk region in the conditions of hybrid aggression and the full-scale Russian-Ukrainian war, which involves clarifying the features and stages of the development of television broadcasting, determining the existing threats to the information security system, and analyzing the activities of Luhansk region’s television companies during 2015-2022. Methodology. A set of general scientific and special scientific methods and techniques was used: descriptive, comparative-historical, classification, statistical. Collectively, they became the only mechanism for performing the assigned tasks. Results. The deep integration of the media into the local political system, which in its majority had anti-Ukrainian views, was confirmed, which during the period of controversial events contributed to the formation and dissemination of anti-Ukrainian narratives by means of television, the active use of the media resource to carry out informational attacks towards Ukraine. First destroyed in 2014 due to Russia’s occupation of part of the territory and revived in 2015 on the territories controlled by Ukraine, TV, developing in the system of the national information space, faced problems of a systemic nature, some of which posed a threat to the national security of Ukraine. A full-scale invasion once again destroyed the regional TV and led to the occupation of new territories and the annexation of the sovereign information field. Conclusions. Unresolved security challenges and a full-scale war led to the occupation of almost the entire territory of Luhansk region, the destruction of the Ukrainian regional television system, the annexation of the sovereign information field and its frequency resource used by Russian propaganda broadcasters. We consider further studies of mass communication activities in the conditions of an emergency, hybrid and military aggression to be promising in view of the presence of challenges for the global system of information and transnational security.

<p><strong><em>The purpose</em></strong><em> of the research is to identify systemic threats to information security, ways of spreading Russian propaganda narratives, with inclusions, disinformation, manipulation, interference in the media environment, and ways to minimize the destructive impact on various technological platforms.</em></p><p><strong><em>Research methodology</em></strong><em>. To study the problems of interventions, systematic propaganda campaigns, the method of selection and classification of data, their processing and analysis was applied, which made it possible to reveal the current and long-term goals of the manipulation technologies involved.</em></p><p><strong><em>The results.</em></strong><em> The promotion of the narratives of the "Russian world" in Ukraine took place by means of hybrid war and loss of territories, systematic interference in the information field and its imbalance. For Russian propaganda, the national television and radio space has been closed since the beginning of the war, instead, Telegram channels, various sites and Messengers have become the main platforms for disinformation, fakes, interventions and actually conducting information terrorism. The international nature of Russia’s use of a whole range of means and instruments of destabilization and intervention was recognized by the European Parliament and limited or banned their main technological resources. Instead, due to the loss of opportunities to promote disinformation on their own platforms, propagandists use workarounds.</em></p><p><strong><em>Novelty.</em></strong><em> The components of informational and propaganda challenges of hybrid aggression and ongoing war in the media environment and cyberspace are universalized.</em></p><p><strong><em>Practical meaning.</em></strong><em> The results of the research can be used during the study of journalism, political science, and history disciplines. The methodological base can be useful for further scientific investigations and research in the field of strategic communications and information security.</em></p><p><strong><em>Key words:</em></strong><em> propaganda, disinformation, racism, telespace, digital resources, information space, hybrid war.</em></p>