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The pandemic caused by COVID-19 has led many states, in an attempt to control the spread of the virus, to decree social immobilization, which meant the introduction of restrictions on the free movement of people and the opening of shops. This led them to seek new marketing channels for purchases. Among these, ICTs have been important. This is the focus of the analysis in this document. Through surveys and interviews, information was obtained, divided into four age groups, which showed that an important part of the population has had to resort to ICTs to acquire goods and/or pay for services. This change in the way of acquiring had different particularities according to the age group analyzed, with a greater change in the oldest group (56 to 74 years old). It can be concluded that the massification of these tools has generated a change in the ways of acquiring products, and this is likely to transcend the pandemic and these channels will be maintained and strengthened in the future.

The chapter analyses alpaca (Vicugna pacos) meat production and consumption in Peru. The analysis highlights what affects alpaca meat consumption, drawing from exploratory studies in the Andean high zone of Arequipa, Puno, and Cusco. The reasons that are behind alpaca meat consumption decisions are anthropological aspects related to historical and cultural processes, as well as the commercial channels and the presentation of the product. In this sense, the authors link the theoretical approach on consumption, emphasizing the influence of the consumer in the market and vice versa. Nevertheless, it is interesting to note that even in the current conditions of the market there is a growth in the demand for alpaca meat resulting from the increase in tourism flows, not only of foreigners but also Peruvians.