As the risk of urban flooding increases worldwide, floods seriously endanger the safety of people’s lives and property. Understanding the protective coping behaviors of the public in flood disasters is crucial to the implementation of effective flood mitigation measures and flood risk management. In this study, influential factors affecting protective coping behaviors in the face of flood disasters were identified, and the effects of these factors were discussed as well. Shenzhen City in China was selected as the study area, in which a questionnaire survey of 339 respondents was carried out in three flood-prone districts. Correlation analysis was conducted to preselect potential influential factors. Then, two linear regression models were established to identify main influential factors and to explore the interaction effects of these factors. The results indicated that age, monthly income, flood experience, trust in government and insurance willingness were main influential factors of protective coping behaviors. Trust in government had the highest positive correlation coefficient, while monthly income and age were negatively associated with protective coping behaviors. The interaction between insurance willingness and monthly income jointly affected protective coping behaviors of the public. The findings of this study could help authorities better understand the public’s intention to cope with flood and design effective risk reduction measures, not only for Shenzhen, but also for many other similar cities that facing with the same situation.

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