Information technology absorption capacity is a factor that can affect business performance. The development of information technology can positively impact businesses to improve business performance. Absorption capacity also affects improving business performance. The more absorption capacity you have, your business performance will improve. The development of technology and its absorption capacity will positively impact businesses to improve their business performance. This study aims to determine whether or not the influence of information technology and absorption capacity on business performance in Tegal Regency-Indonesia. The sampling technique in this study used the Proportional Cluster Random Sampling technique. In this study, the Slovin formula was used, and the samples obtained were 96 people. The analytical method used is multiple linear regression analysis. The study's results found a significant effect of information technology on business performance. Then there is a significant effect of absorption capacity on MSME business performance in Tegal Regency. Suggestions that can be given based on the results of this study are that MSMEs should pay more attention to the development of information technology and develop their absorption capacity so that MSMEs can further improve their business performance and achieve maximum results as expected.
The pandemic that hit the world, including Indonesia, had an impact on all sectors, not involving the education sector. This has an impact with the implementation of distance learning with a bold learning system and Educational Technology. Because the remote education system is still able to deliver lecture material well to students. This study aims to find out whether bold learning, Educational Technology carried out by lecturers at STIE can increase student interest in learning about effective subjects. The population in this study were Accounting students at the SEMARANG College of Economics. 126 Students received 40 samples using purposive sampling technique. The independent variables of this study were daring learning, educational technology and dependence on interest in learning. The method used in this study was multiple regression analysis. The results of this study indicate that the significance value for the Online Learning variable is 0.145 which means more than 0.05 and t count is 0.231 t table which is 1.217 so Ha is rejected. Learning to be brave has no significant effect on interest in learning. The significance value for the educational technology variable is 0.663, which means less than 0.05 and t count is 0.000 t table which is 3.824 so Ha is accepted. Educational technology has a significant effect on interest in learning. The determinant coefficient value obtained is 0.336, this means that 33.6% of learning interest is influenced by online learning, educational technology.
This study aims to determine the impact of brand communication and brand image on brand loyalty both directly and through brand trust. This research was conducted in the city of Semarang, and as a population are consumers of Crocodile Junior products in Paragon Mall Semarang. The sample used amounted to 100. Data collection techniques using accidential sampling. Primary data in this study were obtained from the distribution of closed question questionnaires. Data analysis techniques used multiple linear regression analysis with the application of SPSS 24. The results showed that the brand communication variable significantly influenced the brand image with a significance of 0,000 <0.05. Brand pronunciation has a significant effect on brand trust with a significance of 0,000 <0.05. Brand image has a significant effect on brand trust with a significance of 0,000 <0.05. Brand trust has a significant effect on brand loyalty with a significance of 0,000 <0.05. Based on the sobel test, the brand image variable can be a moderating variable between brand communication and brand trust with z sobel 6.778> z score 1.96. Besides, brand trust can be a moderating variable between brand communication and brand loyalty with z sobel 3,813> z score 1.96. Brand trust can be a moderating variable between brand image and brand loyalty with z sobel 7,365> z score 1.96.
Information Communication Technology (ICT) brings new opportunities to many aspects of society. Applying ICT in education is a valuable contribution to improving quality, especially improving the quality of the learning process in higher education. This study explains the relationship between research variables by testing the description hypothesis. Variables include Learning process quality, ICT learning usage, Technology Characteristics, Individual Characteristics, and Motivation to use ICT. The Structural Equation Modeling (SEM) was used to analyze the data in this study. The results show a significant positive effect of learning usage ICT variables, Technology Characteristics, and Individual Characteristics on the quality of the learning process, then Individual Characteristics and Motivation use ICT on ICT learning usage. Meanwhile, the Technology Characteristic variable has no significant positive effect on ICT learning usage. The influence of significant positive variables is expected to be able to be utilized and managed properly so that, in the future, a high-quality learning process will be achieved. Campuses can also act as a forum by providing various competency training so that teaching staff becomes more prepared and competent in learning using ICT. Furthermore, the provision of learning using ICT can be better optimized so that the potential characteristics of the technology can be utilized to the fullest.
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