The competition in retail industry becomes more dynamic and every organization need to develop new strategy to stand up in this competition. The objective of this research is to analyze the influence of experiential marketing on customer loyalty through customer satisfaction as intervening variable at retail industry in Indonesia. The research use 236 respondents as samples and collected by purposive sampling method. The obtained data then analyzed using Structural Equation Modeling (SEM) method through IBM SPSS AMOS 23 software. The result indicate that experiential marketing has positive and significant influence to customer satisfaction, customer satisfaction has positive and significant influence to customer loyalty, experiential marketing has positive and insignificant influence to customer loyalty, and customer satisfaction plays role as intervening variable between experiential marketing and customer loyalty. This result of this research could give a solid foundation for the organization to craft their impactful strategy in order to keep and stand up in the competition.

This research tries to shed light on precise values of logistics costs that so far undisclosed. The values are important for every project planners to evaluate, control and monitoring, and especially imperative for procurement activities. Tender, bidding, and defining the scope of contracts and value can be well organized without time-consuming. This research uses methodology previously developed by Subiyanto (2020a) and discussed only a few particular and directly related to the logistics. The model had been decomposed by utilizing path analysis and the data had been regressed to define variables as the most inflator for logistics. The findings are total logistics costs in Indonesia generally at around 14.6% to total costs of investment. It consists following of insurance cost 0.11%, costs for customs clearance 6.52%, foreign logistics costs 6.62%, domestic manufacture 0.47%, and domestic logistics costs 0.89%. This research is not discussing logistics costs relating to human resources, human travelling, and internal logistics conducted by vendors or contractors as the scope included counted within their procurement contract. These results are important as guidance for project planners, controllers, and other parties to prepare costs more precisely. Negotiating to the banks will be easier as the more precise amount of budgets had been estimated. Due to the important values that have been identified, there will help transparency and governance conducting the projects. Procurement processes involving societies are more objective and better. This is a novelty finding as previous researchers have not decided yet.

The ongoing Coronavirus Disease 2019 (COVID-19) pandemic has infected over 58 million people and claimed over 1.58 millions deaths globally (as of 11th December 2020) since its first outbreak in Wuhan, China in December 2019. Initially, the numbers of infected patients and death was largely contained in China with 98% of all confirmed infected cases. However, the increased rate of new infected cases outside of China like United States, Italy, and Spain raises questions on the virus characteristics and its routes of transmission. Although the main transmission modes of severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) are through direct contact and respiratory droplet/aerosol inhalation, current studies stipulate that SARS-CoV-2 RNA is found in sewerage, suggesting the potential transmission of SARS-COV-2 through wastewater systems. This paper seeks to review potential exposure routes of SARS-COV-2 in urban environments, the survival rate of coronaviruses that pose human health risks, and to provide relevant safety recommendations to reduce the impact of ongoing COVID-19 pandemic. There is an urgent need for wastewater effluent and water treatment supply epidemiology surveillance, especially in developing countries with subpar wastewater treatment systems and infrastructure to reduce human and ecological risks to protect populations from infectious diseases outbreak.

Social Media is one of the digital marketing media that is widely used today and the presence of the brand ambassador phenomenon is one of the determinants of consumer purchasing decisions for a product advertised on social media. In today's advances in digital technology, whether consumers prefer to be a model for the product and also whether trust in consumers is also a factor in the consumer's decision to buy. The purpose of this study is to examine the effect of brand ambassador and trust variables on consumer decisions to shop online and also purchase decisions on repurchase. In this study the researchers used four variables, twelve dimensions where each dimension was represented by two indicators so that in this study there were twenty-four indicators which would later be changed in the form of questions to respondents. The population used is consumers who have shopped for fashion products using brand ambassadors. Given that the population is very large, the researchers used quota sampling to determine the number of samples. The study used 5 times the number of indicators so that there were 120 samples of respondents who were processed through Structural Equation Modeling analysis techniques with AMOS software. The results of data processing indicate that brand ambassadors and trust significantly influence consumer purchasing decisions. It was found that trust had the greatest influence on trust. Moreover, purchasing decisions have a significant effect on online consumer repurchase.

Purpose: This research is conducted to examine the influence of ideal self-congruence on customer love and loyalty to two luxury brands.   Theoretical Framework: Luxury brands have three dimensions, namely functional, experiential, and symbolic. A brand is said to be luxurious if it has some characteristics such as high quality, high price, sensuality, beauty, exclusivity, historicity, and uniqueness. Customer loyalty to brand is a crucial strategy choice for companies struggling to maintain business continuity. The organizations believes that brand loyalty can provide benefits for organization. Brand love is one of the determinants of brand loyalty. The concept of love developed in the context of interpersonal relationships.   Design/Methodology/Approach: Sample random sampling technique used as sampling method in this study, this research collected 214 data through self-administrative survey from respondents of two luxury handbag brands in Indonesia. Analysis method in this research using Structural Equation Modelling (SEM).   Findings: There are significant relationships between ideal self-congruence and customer love to brand, between ideal self-congruence and customer loyalty to brand, and between customer love and customer loyalty to brand.   Research/Practical/Social Implications: On the theoretical level, this research contributes to a better understanding of how to create customer loyalty to brand through tracking the self-congruence construct and the customer love to brand. On the managerial level, this research provides a very useful actionable guidance to loyalty program managers on how to create luxury brand which incorporates customer ideal self-congruence and simultaneously arises a strong emotional bonding to brand.   Originality/Value: The contemporary interest in customer loyalty to brand has resulted in a variety research of it conducted in many areas. Our investigation indicates that there are a few researches which address the relationship between ideal self-congruence, brand love, and customer loyalty to luxury brands.