Wisdom is an indigenous value that belongs to a local place, village or region and which is related to its ethical values. In the philosophical context, wisdom is inherent in every human being and also reflects in leadership abilities. Leaders are needed in every institution, education inclusive, and their position requires that they keep ethical values and apply wisdom in discharging their duties. Therefore, the aim of this article was to analyze the application of local wisdom in ethical leadership in Catholic Schools of Manggarai Flores. The research was conducted qualitatively through the application of phenomenology while the information gathered was analyzed by using hermeneutics model of Hans Georg Gadamer. Three experienced and long-serving principals of Catholic schools were interviewed and it was discovered that they all applied principles of ethical leadership in their schools. The result also showed that the key success of these principals was found in the application of Manggaraian local wisdom in their leadership style in conducting the affairs of the Catholic schools.

Di era yang serba digital ini, berbagai media sosial memberikan kemudahan dan inovasi untuk bersaing di dunia bisnis demi tujuan positif yang akan dicapai serta sebagai cara baru dalam mendapatkan awareness. Salah satunya adalah Instagram ads, yang memberikan keunggulan untuk mendapatkan lebih banyak brand awareness. Salah satu bisnis barbershop yang menggunakan Instagram ads adalah Luxebarbershop. Penelitian ini bertujuan untuk mengetahui adakah pengaruh dan seberapa besar pengaruh Instagram ads terhadap peningkatan brand awareness Luxebarbershop, Sarinah, Jakarta. Dalam penelitian ini digunakan model kemungkinan elaborasi (Elaboration Likelihood Theory) dengan dua dimensi pengukuran variabel X (Instagram ads) yaitu context, communication, collaboration, connection. Terdapat juga empat dimensi pengukur variabel Y (brand awareness) yaitu unware of a brand, brand recognition, brand recall, top of mind. Penelitian ini menggunakan metode penelitian kuantitatif dengan sampel penelitian diambil melalui kuesioner online kepada 86 orang responden yang belum pernah mengunjungi Luxebarbershop dengan teknik non-probability sampling – purposive sampling. Penilitian ini menghasilkan pernyataan adanya pengaruh antara Instagram ads terhadap peningkatan brand awareness Luxebarbershop, Sarinah, Jakarta. Hasil analisis data juga menunjukkan bahwa Instagram ads memiliki hubungan sangat kuat dan positif dengan nilai koefisien korelasi sebesar 0,914 dan nilai kontribusi sebesar 83,35% terhadap peningkatan brand awareness Luxebarbershop, Sarinah, Jakarta.

This project discusses the "Pay-as-you-wish" program as a marketing communication strategy using SOSTAC on Indonesian micro small and medium business enterprises study case in Omnivour. Omnivour, as one of the MSME brands, offers delivery affordable healthy food catering for its customers during Covid-19 pandemic as its business model. However, the brand still lacks awareness. Omnivour is facing the real problem that the operation should run for "big mass and big volume." The orders are still under the market size target of its brand expected. This project aims to implement the "Pay-as-you-wish" program as its marketing communication strategy. In elaborating the project planning, it uses the SOSTAC to determine the applicability of the Pay-as-you-wish programs being implemented as a marketing communication strategy for MSME business. Besides, it also sees the program's applicability as a treatment boost for the sale volume and brand awareness. The project was held for one month in October 2021, following the operational time of Omnivour. The project has been evaluated based on the metrics of this project objective.