This study analyzed the firm’s actual case in an environment where the financial industry’s paradigm changes due to technological development. It focused on Deutsche Bank’s competitive action at the heart of the digitalizing European banking industry. This study presents the competitive dynamics among firms and the effects of such dynamics on firm performance. Based on the competitive dynamics between Deutsche Bank and other banks competing in the European banking industry, the Red Queen theory was applied. This study has shown that Deutsche Bank’s innovative actions in the digitalizing European banking industry are necessary and are a factor that can lead to successful firm performance in a hyper-competitive environment. Firms need to develop a capability to quickly capture the opportunities to innovate and take advantage of them to stay ahead of their competitors.

This study uses the lens of competitive dynamics to examine the coopetition process, which combines both cooperation and competition, employed by Qualcomm within the SoC (System on a Chip) design market related to smart devices. Qualcomm succeeded in developing the first SoC, which integrated GPS (Global Positioning System) and other software, and during the process of developing mobile chips has simultaneously cooperated and competed with competitors. In particular, Samsung, which began as a customer of the firm, has since become its competitor. By conducting descriptive case analysis, this study shows a coopetition process in the SoC industry and supplemented a coopetition study with the actual exemplary coopetition case.