Following the change in lifestyle after the COVID-19 pandemic, consumers began to pay attention toHMR, and the market grew significantly accordingly. In particular, Meal kit has established itself as a mainstream in the HMR market including online Fresh Food, and related companies are fiercely competing to lead the market. In this study, we analyze the influence relationship between quality factors and brand image on meal kit shopping platforms, and confirm the relationship with repurchase intention to suggest future strategic directions for meal kit sellers. Quality factors were classified into information quality, system quality, service quality, product quality, and delivery quality. For the study, a survey was conducted on consumers in their 20s and older who had purchased meal kits online. The statistical program SPSS 23.0 was used for the analysis of the questionnaire, and Smart PLS 4.0 was used for hypothesis testing. The results of the study can be summarized as follows. First, information quality had a significant impact on brand image. Second, system quality had a significant impact on brand image. Third, service quality had a significant impact on brand image. Fourth, product quality had a significant impact on brand image. Fifth, delivery quality had a significant impact on brand image. Sixth, brand image had a significant impact on repurchase intention. Through this study, meal kit sellers will need to establish a market response strategy in the direction of enhancing the brand image through systematic management plans as well as improving the quality of the shopping platform to secure a competitive edge.

The Osiria Tourism Complex is a project to develop a 3.66 million square meter beach area in Daebyeon-ri and Sirang-ri, Gijang-gun, Busan, into a luxury multi-tourism complex that includes accommodation, leisure, and shopping facilities. In order to suggest future directions by examining the development trend of the Osiria Tourism Complex, which has entered the completion stage, and identifying how consumers' perceptions are changing after the COVID-19 social distancing period and lifting through keywords shared on social media do. Data collection was carried out using Textom on the condition that 'Osiria' and 'Tourism Complex' were included at the same time, on March 22, 2020, during the COVID-19 social distancing period, for Naver, a domestic portal site, and Daum. It was collected in two groups: ~ October 31, 2021 (589 days) and November 1, 2021 ~ October 31, 2022 (365 days) after COVID-19 social distancing was lifted. In order to extract meaningful information, words were edited using N-gram and Excel. Data on the top 50 words was generated through search frequency analysis, and network analysis was performed using this data. NetDraw were used for network visualization. CONCOR analysis was performed using UCINET 6 and NetDraw to understand the characteristics of groups composed of similar words. As a result of the study, after the COVID-19 social distancing was lifted, new words such as Lotte World, cafe, wedding, ocean view, party, restaurant, and lodging appeared, confirming that tourism activities were activated.