Storytelling is an important means of communication for young people which allows them to be future leaders and also provides them a vision and new ideas. The purpose of this study is to determine how storytelling can influence the individual's intention, based on Ajzen's theory of planned behavior. This research has been based on a sample of engineering students. A total of 251 completed questionnaires have been used for the data analysis. The research model has been tested with structural equation modeling techniques. The results have come up with the idea that storytelling can act as a trigger and informational tool in the field of entrepreneurship, thus suggesting that story might be the departure point for new business creation. The authors concerned think that the best way to make them aware of "the entrepreneurial intention" at the students' level is mostly through a story.

Purpose This paper aims to examine the effects of perceived desirability for entrepreneurship (PDE) and perceived self-efficacy (PSE) on the entrepreneurial intentions (EI) of business students, with the moderation effect of entrepreneurial knowledge (EK) in the context of the theory of planned behaviour. Design/methodology/approach We used a self-administered survey of 200 students registered in the business schools of Pakistani universities. The causal association between the variables was estimated through SmartPLS by using hierarchal linear modelling. Findings The study findings indicate that PDE and PSE significantly influence EIs. Furthermore, EK significantly strengthens the nexus between PDE and EIs and between PSE and EIs. Those students who had already acquired self-efficacy and exhibited desirability for the business venture were more inclined towards entrepreneurship if they had acquired some EK and vice versa. Research limitations/implications This study reveals that a model of EIs is needed to configure the students’ goals and motivations. Also, using new education programmes will help students acquire new knowledge for business startups. Further implications are also discussed. Originality/value This research fills a gap by using the moderating role of EK on the nexus between PDE, PSE and EIs, which has remained untouched in the educational sector.

The ability of an organisation to endure in the face of critical changes in the business environment and resist disruptions and catastrophic events is a key factor explaining how to be able to manage organisational crises. The resilience of family firms is considered a major capacity that allows them to pass through difficult times and to be sustainable (Miller and Le Breton-Miller, 2005). Although the academic literature argues that family firms are more resilient than non-family firms, the reasons for this presumed superiority are still not clearly identified. In addition, while family firms are a significant component of the economic landscape, research has evidenced variations in this organisational form such that some family firms seem to be more resilient than others. In this research, we highlight two entrepreneurial features that may explain why family firms are resilient in times of crises (and why family firms are heterogeneous in terms of their resilience capacity). We propose a model that aims to test the effect of entrepreneurial orientation and commitment to learning on a family firm’s resilience while considering the moderating effect of a family-to-firm identity fit. More precisely, we first hypothesize that entrepreneurial orientation and commitment to learning positively influence a family firm’s resilience capacity. Then, we suggest that family-to-firm identity fit would negatively moderate these relationships. The empirical investigation is based on a sample of 76 Tunisian family firms. Data were collected through a survey and analysed through Smart PLS modelling. Findings show that the family firm’s commitment to learning is positively associated with family firm’s resilience. However, contrary to expectations, entrepreneurial orientation has no significant effect on family firm’s resilience. Finally and unexpectedly, we found that the more the family is oriented towards preserving family members’ identification with the firm the more commitment to learning would positively influence a family firm’s resilience.