Is Entrepreneurship for You? Effects of Storytelling on Entrepreneurial Intention

Abstract

Storytelling is an important means of communication for young people which allows them to be future leaders and also provides them a vision and new ideas. The purpose of this study is to determine how storytelling can influence the individual's intention, based on Ajzen's theory of planned behavior. This research has been based on a sample of engineering students. A total of 251 completed questionnaires have been used for the data analysis. The research model has been tested with structural equation modeling techniques. The results have come up with the idea that storytelling can act as a trigger and informational tool in the field of entrepreneurship, thus suggesting that story might be the departure point for new business creation. The authors concerned think that the best way to make them aware of "the entrepreneurial intention" at the students' level is mostly through a story.

Determinant Factors of Young People in Preparing for Entrepreneurship: Lesson from Indonesia

“…The results of this study answer nine hypotheses (see Table 3 and Figure 2). The first and second hypotheses confirmed that there is a direct positive impact between the Botsaris and Vamvaka (2016); Dakoumi and Abdelwahed (2014); Jena (2020), which indicate that the need for achievement significantly influences attitudes toward entrepreneurship and entrepreneurial intentions. The young entrepreneurs think that they can make much money by doing things that are considered productive.…”

“…Likewise, Ferreira et al (2012) and Nasip et al (2017) mentioned that the need for achievement can trigger the intention to become entrepreneurs. In addition, there is some consensus suggesting that the need for achievement also has a close relationship with an entrepreneurial attitude and entrepreneurial intentions (Botsaris & Vamvaka, 2016;Dakoumi & Abdelwahed, 2014;Jena, 2020).…”

Entrepreneurial management technology for nursing professionals

“…Regarding entrepreneurial qualities, the common components described by most studies show similar connotations. In this process, the following stand out: initiative to create a new business and passion for what you do; taking advantage of available resources in a creative way, in order to transform the real social and economic environment; risk acceptance and the possibility of failing and formulating the necessary knowledge to support continuous strategic decisions (1,6) .…”

“…Thus, it is necessary, in addition to the four or six phases of the entrepreneurial management process, that the professional (in this case, the nurse) focus on developing best practices that contribute to human and social development. Studies emphasize, under this focus, the importance of disseminating a training culture focused on social entrepreneurship, able to subordinate the economic to the human, the individual to the collective and the dream of solving social problems (6,19) . It is important, therefore, that universities and different training spaces invest in the development of entrepreneurial pedagogical projects to foster social protagonism in different areas of knowledge and, thus, enable the necessary transformations.…”

“…Such changes, in the management of human resources, overcame the mechanistic logic and formulated theories centered on the subjectivity of work, considering variables such as motivation, leadership, interpersonal relationships, and entrepreneurial management. Following this logic, the health sector is becoming more flexible to the demands of the user and, in turn, more open to entrepreneurial possibilities (5)(6) .…”