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This study examines the impact of corporate social responsibility on customer loyalty in Jordanian commercial banks. The study aimed to examine the mediating role of customer satisfaction in the relationship between corporate social responsibility (ethical, philanthropic, and environmental) and customer loyalty. The descriptive-analytical method was used. Data were collected from customers of a Jordanian commercial bank in Amman. A total of 380 questionnaires were analyzed using smart PLS version 3.2.8. The relationship and mediation effects were investigated using partial least squares structural equation modeling (PLS-SEM). The research results indicated a significant impact of corporate social responsibility (CSR) on customer loyalty. Also, the result indicated that customer satisfaction mediated the relationship between the corporate social responsibility dimension (ethical responsibility, philanthropic responsibility, and environmental responsibility) and customer loyalty among the bank’s customers. Accordingly, the study recommends employing social initiatives in the bank with ethical and environmental responsibility because of their great resonance with customers to bridge the great competitive gap in the Jordanian banking sector. Furthermore, the current study supports the literary framework by examining the relationship between corporate social responsibility and customer loyalty. The novelty of this study establishes the context of highlighting the key dimensions of CSR that impact customer loyalty and satisfaction, thereby improving the performance of Jordanian banks. Finally, Jordanian banks may be able to increase their revenues and meet the organization’s objectives.

This study aims to know the relationship of service quality determinants which offered by Jordanian Mobile Phone Companies for maintaining clients satisfaction levels based on Jordanian universities employees were are of (23) university. To achieve study objectives, a number of hypotheses were designed to be tested through a number of statistical techniques were as: Means calculation, standards deviations, person, and simple regression. The study sample were consist of (200) member of all Jordanian universities, were as (100) faculty member and (100) employee. The study results show that all service quality determinants were as: Creditability, assurance, reliability, responsiveness, tangibility, and communication were totally influencing clients’ satisfaction levels based on services quality offered by Jordanian Mobile Phone companies. Based on study results, the researchers suggested a number of recommendations to improve the level of service quality were offered by Jordanian Mobile Phone companies to enlarge the level of clients’ satisfactions. هدفت الدراسة إلى معرفة محددات جودة خدمات الهاتف النقال التي تقدمها شركات الاتصالات الأردنية وعلاقتها بمستويات الرضا لدى عملاء تلك الشركات من وجهة نظر العاملين في الجامعات الأردنية في مدينة عمان وعددها (23) جامعة. ولغايات تحقيق أهداف الدراسة، تم تصميم مجموعة من الفرضيات واختبارها من خلال مجموعة من الأساليب الإحصائية تتمثل ب: المتوسطات الحسابية والانحراف المعياري، واختبار ارتباط بيرسون، واختبار الانحدار البسيط. أما عينة الدراسة فشملت (200) عضو، وهم (100) عضو هيئة تدريس، و(100) موظف من مختلف الجامعات الأردنية، وتم اختيارهم كعينة عشوائية بسيطة. وفقاُ للنتائج التي تم التوصل إليها إذ تبيّن أن جميع محددات جودة خدمات الهاتف النقال المتمثلة ب: الاعتمادية، والأمان، والمصداقية، والاستجابة، والجدارة، والملموسة، والاتصال) لها أثر على مستويات الرضا من وجهة نظر العاملين في الجامعات الأردنية تجاه الخدمات المقدمة. وبناءً عليه فقد تقدم الباحثان بمجموعة من التوصيات لغايات تحسين مستوى جودة خدمات الهاتف النقال التي تقدمها شركات الاتصالات الأردنية لرفع مستويات الرضا لدى عملائها.

The study aimed to investigate the impact of entrepreneurship strategies on achieving small projects sustainability in Irbid city , to achieve the objectives of the study used descriptive analytical approach , and it was developed a survey set consisted of (26) paragraph , the validity and reliability were verified and it was distributed to the study sample with percentage of 100%, with a total of (300) projects, and the data analysis was conducted by the statistical packages program for social sciences (SPSS). The results of the study showed that there is a statistically significant impact of the dimensions were as creativeness and innovation, entrepreneurial individuality on achieving sustainability (survival) while there is no statistically significant impact on the dimension of entrepreneurship on achieving sustainability (growth and survival). A set of recommendations were given, and the most important of which is to enlarge the effectiveness of small projects ownership by training programs of implementing the entrepreneurship strategies to improve its project management performance effectively and its efficiency to ensure their projects sustainability and growth properly on the bases of challenges which they face from time to another.