In recent years, there has been a significant rise in the popularity of Web 2.0 applications. Our purpose was to examine the behaviors of Internet users. Voluntary participants (N = 691) were recruited through banners posted on a leading commercial website in Taiwan and were
randomly allocated to 7 groups. The between-participants experimental design included 3 forms of payment crossed with 2 levels of payment, and a control condition with no payment. We found that behaviors on the Internet are linked to norms that are followed according to communal or exchange
relationships during participation. Therefore, the distinction of communal and exchange relationships can be important in understanding user behaviors on the Internet.
To bolster e-government’s chronic promotion of seamless services to all citizens, the Taiwan government will continue to focus on developing from the e-government to e-governance, which reflects the value of citizen-centric innovative service for better governance through information and communication technologies. With efforts over the past score years, the development of e-government has reached a certain limit, general public aspiration of one-stop services and swift services is still invariable. The integration and cross-boundary collaboration become the most momentous countermeasures to fulfill services from e-government to e-governance.
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