Under the waves of the Internet and the trend of era, information technology is a door connecting to the world to generate the multiplier effect of learning. Students' learning should not be regarded as the tool to cope with school examinations. The frequent contact with computers, networks, and relevant information allow students enjoying the colorful life. Some knowledge is broad on the Internet or TV media that the attraction of learning environments and teaching materials for students' interests to achieve the teaching effect becomes a primary issue. With the design of experiments, the quasi-experimental research is preceded in this study. Total 92 students in two classes in Fuzhou No.1 High School in Fujian are preceded the designed teaching program of multi-sensory instruction in math for 4 months. The results show significant correlations between 1.learning motivation and learning outcomes, 2.multi-sensory instruction and learning motivation, and 3.multisensory instruction and learning outcomes. This study expects to understand the effects of multimedia information technology integrated multi-sensory instruction on students' learning motivation and outcomes as well as provide reference for teachers applying information technology integrated instruction and the promotion of relevant education units.

The fi ercely competitive markets in tourism industry have caused diffi culty in developing new consumers. In addition to keep the quality of service, a tourism business has to change the marketing strategies and focus on the maintenance of relationship bonding with current consumers. In this study, the employees and customers of Chateau Beach Resort Kenting are distributed 300 copies of questionnaire. After deducting invalid and incomplete ones, total 162 valid copies are retrieved, with the retrieval rate 54%. The research results are summarized as follows. 1. Relationship bonding presents signifi cantly positive correlations with brand attitudes. 2. Brand attitudes reveal remarkably positive correlations with customer loyalty. 3. Relationship bonding shows notably positive correlations with customer loyalty. 4. Brand attitudes have partial mediating effects on the correlations between relationship bonding and customer loyalty. Aiming at above results, suggestions are proposed to help tourism businesses create better operation performance.

The emergence of Internet media allows brands breaking through the one-way communication model of mass media in the past and reinforces the circular dialogue mechanism through the interaction of Internet media to precede one-to-one communication through text dialogue, where the affective connection generates in the interaction process. Many enterprise brands start to utilize social media as the new interactive communication platform for consumers selecting the required message communication needs. The two-way communication with brands is enhanced through social interaction to build and maintain the relationship, sustain existing consumers’ loyalty to create the maximal profits of each consumer, and more efficiently contact new consumers in the constantly expanding relationship network to achieve relationship marketing. Aiming at the members of Internet fan pages of medical tourism industry, as the research objects, random sampling is applied to distribute 500 copies of questionnaire in this study. Total 392 valid copies are retrieved, with the retrieval rate 78%. The research results show significant correlations between online social interaction and social capital, social capital and brand relationship quality, and online social interaction and brand relationship quality. According to the results to propose suggestions, it is expected to provide practical strategies and development reference for future medical tourism industry brands managing and sustaining the exclusive pages on social network site in the constantly emerging marketing channels.