Purpose The purpose of this study is to identify conditions under which consumers prefer matte packages and those under which they prefer glossy packages and to extend the findings to the context of consumer evaluations. Design/methodology/approach A series of four experiments-conducted across a diverse range of settings and consumers (through lab experiments and field studies) and using different types of products (mobile phones, invitation cards, wrappers and coffee packs)- examined the effects of matte and glossy packaging finishes on consumer evaluations (i.e. preferences, attitudes and purchase intentions). This paper further developed moderated mediation models to illustrate the mechanisms underlying the examined effects. Findings People with warmth and competence focus favored matte and glossy packaging, respectively. In addition, the warmth (competence) focus enhanced the positive influence of matte (glossy) packaging on brand sincerity (competence), leading to more favorable consumer evaluations (i.e. brand attitudes, product attitudes and purchase intentions). Practical implications This study provides managers with insights into conferring desired impressions of sincerity (competence) upon a brand and methods of attracting certain warmth focused (competence focused) consumers by using matte (glossy) packaging finishes. Originality/value This is the study to systematically investigate the effect of packaging finishes on brand impressions and consumer evaluations.

This study employs the four regulatory forms (goal pursuit, goal maintenance, negative escape, and active avoidance), to illuminate the heterogeneousness among regulatory focus measurements and activations. The first two studies consistently found that promotion focus involves goal pursuit orientation; however, prevention focus encompasses a goal maintenance and a negative escape orientation. The regulatory forms were then applied to regulatory fit research to investigate how the matches of regulatory forms determine the effect sizes of regulatory fit. By meta-analyses, the weak effect in one-third of regulatory fit studies, whose regulatory forms were mismatched or partially matched, decreased the overall fit effect and increased the heterogeneousness among regulatory fit studies. However, a strong and consistent regulatory fit effect was found in wellmatched of regulatory forms. By examining and extending regulatory forms to measurement, activation and regulatory fit studies, this paper offers further understanding of the mechanisms of regulatory focus.

Falls have been recognized as the second leading cause of injury or death for older adults. The related economic burden caused by fall related injuries is not negligible. Earlier research has demonstrated that regular participation in appropriate prescribed physical activity by improving upper and lower limb strength, balance, coordination, transfer skills, and reaction to environmental hazards can lower the risk for falls and fall-related fractures and other injuries. Conversely, physical inactivity can significantly double the risk of developing a disability, which will affect mobility as well as the ability to perform even the most basic activities of daily life, therefore, ultimately increases the older adults' risk for falls. This paper first presents a technological solution ActivLife that aims at preventing older adults from falling through practicing physical training in a safe and playful manner, followed by a randomized controlled study with 43 older adults with an average age of 77 for a period of 16 weeks in a social activation center het Ontmoet en Groethuys in Eindhoven, the Netherlands to demonstrate to what extent ActivLife could help to prevent falling among older adults.

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