Аннотация. Цель. Целью данной работы является анализ подходов к определению термина «эмоциональный капитал» для повышения эффективности управления персоналом. Процедура и методы исследования. В статье рассмотрены дефиниции эмоционального капитала, предложенные зарубежными исследователями. Результаты проведённого исследования. В ходе анализа научной литературы были выявлены 4 области формирования эмоционального капитала. И только одна из них напрямую связана с получением доходов и может учитываться в финансовой отчётности. Области, связанные с человеческими отношениями, представляют собой неосязаемые факторы производства и влияют на стоимость бренда производимых товаров и услуг. Эмоциональный труд лидеров-основополагающий элемент в развитии эмоционального капитала организации. Создание положительной эмоциональной среды способствует повышению мотивации работников и предотвращению их выгорания. Теоретическая / практическая значимость. Результаты исследования вносят вклад в определение эмоционального капитала как одного из видов капитала и обозначают перспективные области учёта эмоционального капитала в системе интегрированной отчётности. Автор подчёркивает важность формирования эмоционального капитала лидеров организации для повышения эффективности управления эмоциональным капиталом коллектива и клиентов как неосязаемым ресурсом и, в конечном итоге, повышения стоимости бренда производимой продукции.

Recently, human capital (HC) has acquired special relevance in response to digital economy development. A semantic study of HC is significant for its linguistic description and practical purposes of teaching business English to students, specializing in economics and management. The aims of the research were to analyze dictionary definitions, compare them with contextual interpretations, and identify syntagmatic relations and lexical collocability of the term HC in scientific discourse. 340 article titles and their abstracts from 18 journals on economics and management served as the material for the research. The methods included continuous sampling, analysis of contextual relations, semantic classification, and componential analysis. The results of definition analysis showed that HC has intangible components of meaning and partly overlaps with resources , in opposition to capital which has monetary nature. Contextual interpretations disclose more semantic aspects of HC. Monetary relations and production factors make it closer to capital . Considerable attention is paid to HC formation and measurement. Terms, related to HC, embrace a wide variety of phenomena from almost all functional areas of business, which indicate the importance of HC for sustainable development, increasing profit and competitiveness. Semantic classification of collocations shows that HC is considered at the personal, organizational and national levels. The most frequent syntagmatic sequences include HC+N , N+Prep.+HC , and Adj.+HC . Objective valency type: V+HC is more common than subjective: HC+V . The most frequent collocations are HC accumulation , HC investments , and the role of HC .

Research article titles constitute a special type of text - concise, clear, and informative. The specificity of article titles is determined by a number of factors such as the object of research, the author’s personal style, academic tradition, the field of study among them. Today, article titles from different scientific areas are in the focus of scientific attention. This article presents the results of a linguistic analysis aimed at determining similarities and differences of research article titles from journals on petroleum science. The theoretical value has the descriptive analysis of technical article titles which can further be compared with titles from other areas of research. According to the obtained results, the titles were 15 words on average. The overwhelming majority (98%) of the titles had a nominative character; 2% were subject-predicate sentences, mainly, interrogative. Words were seven characters long, on average. Nouns, function words and adjectives were the most frequently occurred word classes; on the contrary, numerals, adverbs and verbs - the least frequent words. The most common punctuation marks were hyphens, commas, and colons, indicating the complexity of technical terms, enumeration and elaboration of the object of research and geography of petroleum sites. Names of petroleum reservoirs, formations and basins with their location specification, multisyllabic professional terms and abbreviations, constituting 30% of the article titles’ lengths on the average, can be considered special features of article titles on petroleum science. For this reason, a long title is typical of petroleum-related research articles. Additionally, more articles were devoted to richer petroleum reserves.

The article considers the descriptive attribute ‘perfect’ and its derivatives as a commonly used abstraction for creating persuasive emotional texts that encourage potential customers to make purchases and satisfy their needs. The study analyses the objects of reference, semantic field, and syntactic functions of the concept through the prism of its functioning in promotional brochures devoted to passenger automobiles belonging to 44 brands. The material included 115 brochures over the previous decade, 22,000 words of minimal contexts and 520 contextual occurrences of ‘perfect’ and its derivatives. The obtained results show that ‘perfect’ tends to reveal two meanings – excellence and compliance to a standard – which historically go back to its original meaning in Latin ‘per factum’ (made thoroughly). Over the period of the decade, there has been a shift from idealisation to practicality in the automotive industry under the influence of economic and environmental factors. The semantic mapping of contextual associative adjectives also indicates that ‘perfect’ is currently more oriented to highlighting practical utility of the cars rather than their excellence. In effect, such practical aspects as technological advancement, technicality, customisation, reliability, comfort, dynamics, style, noiselessness, sound, and price outnumber abstract qualities which express positive impressions, elevation, idealisation, and exaggeration of relevance, by 30%. Semantically, the concept ‘perfection’ follows the promotional principle of combining rational and emotional arguments. ‘Perfect’ is applicable to any car part – be it the exterior, interior or engine. The derivational paradigm has no limitations in syntactic distribution; however, in promotional discourse it typically occurs in nominative structures. The results contribute to the theoretical development of the linguistic worldview through the lens of valuable marketing concepts and can be practically useful in training professional writing skills to students specialising in PR and advertising and learning English for specific purposes.

Research into personal qualities of employees is acquiring relevance in the modern society as physical and material means and instruments of production are gradually being excluded from immediate interaction with people; their place is being taken by robotic technologies; whereas human labour is turning into intellectual creativity. Perfectionism is one of personal construct characteristics, which allows them to achieve high goals, overcoming different obstacles. The aim of the work was to consider the involvement of employees, characterized by perfectionistic personal construct, in social and labour relations under the authoritarian, democratic and liberal management styles. Perfectionists known for their struggle for high achievements are inclined to work individually and characterized by a low level of socialization. Under the authoritarian style, managers usually diminish individual achievements, focusing on the importance of goals and objectives rather than personality types of employees; therefore, perfectionists risk turning into reserved unsocial individuals. The democratic and liberal personnel management styles give the possibility to integrate perfectionists in teamwork, to activate their positive personal qualities and, in this way, enable them to meaningfully socialize. The democratic and liberal management styles provide conditions for successful combination of personal perfectionist interests and socially relevant objectives. In the age of information-oriented society, targeted at intensive intellectual development, contribution of perfectionists is indispensable; however, it is necessary to facilitate their social integration underlying inseparability of their individual goals and socially significant objectives.