The authors ground the necessity of managing processes of wastes emission into the environment; suggest methodic for assessing damage, caused by polluting and clogging up land resources due to violation of environmental legislation; and assess damage of polluting land area in Volgograd region due to the activity of LLC 'EcoCluster'. The authors analyze the influence of institutional environment of ecological cluster on the value of transactional costs of economic activity as a factor of economic development of a territory and work out a mechanism of developing ecological cluster as the result of ecological marketing. The article also gives a definition of ecological marketing, discusses the basis of conducting ecological marketing and its main instruments. The authors give an example of successful development of ecological cluster in the result of conducting measures on ecological marketing. Events of ecological marketing within the given ecological cluster, combining government and business, are planned till 2020 and are directed on recycling of municipal solid wastes. The experience of this cluster can be useful for other ecological clusters, because it clearly shows its development in the result of conducting ecological marketing events.

IntroductionIn the XXI century, competition has risen to a whole new level. Currently, not only specific enterprises but also entire countries compete with one another.They compete for access to resources -human, material, and capital -for sales markets of manufactured products, for investments into the development of regional businesses, etc. This competition is global in nature, and thus, neighboring countries presenting similar peculiarities form regions that are subjects of global competition and that act on behalf of all countries that form them.The most competitive regions become leaders in the global economy. They form coalitions and initiate strong relations with investors, further strengthening their competitiveness. These regions develop dynamically and boast strong quality of life Regional Innovation Development as a Feature of Competitiveness in the XXI CenturyThe authors of this paper hypothesize that one of the most significant features of regional competitiveness in the global economy is innovation development and that through innovation application, underdeveloped regions can reduce the gap between them and leading regions and can in turn surpass leading regions. The purpose of the article is to verify this hypothesis, to determine the role and significance of innovation development in the provision of regional competitiveness and to identify ways to increase the competitiveness of underdeveloped regions through innovation application. The methodological basis of the research is comprised of a specially developed proprietary methodology for the evaluation of regional competitiveness and a modified factor analysis methodology for the determination of factors of regional economic growth using the "economic miracle" case for various regions. Through this study, the authors validate the proposed hypothesis and conclude that innovation development critically shapes regional competitiveness by determining the quality of economic growth. The proposed model for increasing regional competitiveness on the basis of innovation development presents new opportunities to increase the competitiveness of underdeveloped regions through innovation application. ABSTRACTO32, F630

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This paper aims to develop a humanistic model of corporate social responsibility in e-commerce, relying on high technology in an artificial intelligence economy. The research is based on the experience of the top 30 publicly traded e-commerce companies, the 16 most responsible companies in the retail industry in the USA, and the leading global and Russian e-commerce business structures in 2020–2021. Based on econometric modeling, it is substantiated that the humanization (qualitative criterion) of jobs provides an increase in revenues of e-commerce businesses to a greater extent than an increase in the number (quantitative criterion) of jobs. The high technology of the artificial intelligence economy (AI economy) makes it possible to maximize the contribution of responsible HRM of the e-commerce business in increasing its revenues. For this purpose, a humanistic model of corporate social responsibility in e-commerce based on high technology in the AI economy has been developed. The theoretical significance lies in proving the need to humanize jobs in e-commerce and revealing the essence of this process. The practical significance lies in the fact that the developed humanistic model will increase the profitability and, consequently, the resilience of businesses to future economic crises that arise against the backdrop of the COVID-19 pandemic.

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