Desa Paguyuban memiliki banyak potensi dan produk yang dihasilkan masyarakatnya. Pelaku UMKM di Desa Paguyuban melakukan pemasaran produknya secara konvensional dan belum melakukan pemasaran produk melalui digital marketing. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk : 1) memberikan wawasan tentang konsep digital marketing dan produk-produk teknologi yang digunakan untuk pemasaran produk, 2) memberikan pelatihan dan simulasi tentang penggunaan media digital dalam pemasaran produk, 3) menyusun pesan persuasif efektif, dan 4) memberikan solusi untuk mewujudkan pelaku UMKM untuk mempromosikan produk melalui media digital.  Kegiatan pengabdian dilakukan dengan menggunakan metode FGD, pelatihan dan pendampingan. Secara umum, kegiatan pengabdian kepada masyarakat berjalan dengan baik dan dapat meningkatkan pengetahuan masyarakat dari nilai rata-rata 7 menjadi 9 atau meningkat 23,26%. Kegiatan pelatihan dan pendampingan ini sangat baik dan tepat sasaran.  Dari kegiatan ini, masyarakat mulai 1) memahami konsep digital marketing dan produk-produk teknologi yang dapat digunakan untuk pemasaran produk UMKM, 2)  melatih dan mensimulasikan pemasaran produk UMKM dengan menggunakan media digital seperti facebook marketplace, instagram, dan shopee, 3) menyusun pesan persuasif efektif dan menarik, sehingga calon pembeli semakin tertarik untuk membeli produk UMKM nya, dan 4) membuat akun media sosial yang dikelola oleh para pelaku UMKM yang digunakan untuk mensosialiasikan dan mempromosikan produk UMKM nya.

This study aimed to analyze management of raw material procurement; cost of production, added value and profit; distribution channels in the luwak coffee aroindustry. The method used was a case study on the Ratu Luwak Agroindustry in Balik Bukit District, West Lampung Regency. The research was conducted from April 2020 to June 2020. The data analysis methods used were quantitative and qualitative descriptive analysis. The results of this study indicated that the management of raw material procurement was not yet economical; the cost of production, added value and profit of the agroindustry had positive values which means that the agro-industry was profitable; distribution channels shown that the marketing was efficient. Key words: agroindustry, luwak coffee, performance, regular coffee.

This study aims to determine attitudes, satisfaction, and loyalty to purchasing Melte Vanana melted banana chips at CV Vanana Jaya Sinergi. This research is placed in Bumi Manti Street number II, LK II, Kampung Baru Village, Labuhan Ratu District, Bandar Lampung City chosen purposively. The number of samples in this study is 50 people selected by the non-probability sampling method. Research data is analyzed descriptively and qualitatively by Fishbein Multi-attribute Model, Consumer Satisfaction Index (CSI), and loyalty pyramid.  Results of the research known that consumers who became respondents in this study were 44 people (88%) aged 17-25 years and the majority were male. The highest level of consumer education is senior high school, with as many as 42 people (84%).  Most consumers' income or stipend (44%) is less than IDR500.000 per month.  Study results indicated that the consumer attitude score for Melte Vanana melted banana chips at CV Vanana Jaya Sinergi was 188.46 in the good category.  Consumer satisfaction with Melte Vanana melted banana chips at CV Vanana Jaya Sinergi was in the very satisfied criteria, with which score is 85.41. Consumers’ loyalty to Melte Vanana's melted banana chips was categorized as liking the brand (90%) at the loyalty pyramid level. Keywords: Attitude, banana chips, customer behavior, loyalty, satisfaction.

This study aims to determine the provision of porang farming production facilities, porang farming income, porang processing, porang marketing, and services that support porang agribusiness activities.  This study uses a survey method.  The research location was deliberately chosen in Hanura Village as the center for porang production.  The research was conducted in March-April 2022.  Respondents in this study were porang farmers, porang traders, and providers of porang production facilities.  The selection of 20 porang farmers used a purposive sampling method.  Determination of respondent traders and suppliers of Porang inputs used the snowball method.  Data were analyzed using criteria 6 T, R/C, marketing channel, marketing margin, and farmer’s share.  The results showed that if the provision of seeds, fertilizers, pesticides, and agricultural tools has met criteria 6 correctly.  The total income obtained from porang farming is Rp75,647,290 per hectares with R/C for a total cost of 3.41, meaning that porang farming is profitable.  Farmers have not yet processed porang tubers into semi-finished raw materials or other derivative products. Porang farmers only processed porang tubers only through harvesting, collecting, sorting and storage.  Porang marketing in Hanura Village consists of one marketing channel and is efficient with a farmer's share of 81,25 percent. Services that support porang agribusiness are farmer groups, financial institutions, extension agencies, transportation, government regulations, and agricultural shops.  Key words:  agribusiness, farming, marketing, porang.

The purpose of this study was to determine the financial feasib anchoviesility, and sensitivity of salted anchovy processing business on Pasaran Island, Bandar Lampung City. Data collection was carried out from November to December 2021. The research method used was a survey and the selection of research sites was carried out purposefully (deliberately). Sources of data are obtained from the interview process using questionnaires. The analytical method used is investment criteria and descriptive-quantitative analysis. The results showed that the financial analysis carried out on the processing of salted anchovy on Pasaran Island, Karang City Village, Teluk Betung Timur District, Bandar Lampung City was profitable and feasible to continue, with investment criteria indicators: NPV is IDR 12,450,776,125.40, Net B /C is 11.82, Gross B/C is 1.18, IRR is 125.16% and PP is 2.84 years. The sensitivity analysis of salted anchovy processing on Pasaran Island, Karang City Village, Teluk Betung Timur District, Bandar Lampung City shows that the business is sensitive to changes in certain conditions. At a 4.8% increase in production costs, the business is still feasible to continue, while when there is a 10% decrease in the amount of production, a 14.45% decrease in selling price, the business is not feasible to continue. Owners should increase the number of production equipment to achieve maximum production capacity and expand the market to increase target consumers.