A strategy combines directions ranging from product development, also includes directly the products production and distribution, as well as strategies aimed at improving products, interacting with consumers, finding and expanding new markets, etc. So the formation and evaluation of strategy of distribution management in logistics which ensures the achievement of consumer’s needs and requests is an important stage for the increase the company’s efficiency. The purpose of the paper is to evaluate the strategies of distribution management for innovative products in logistics by the chemical companies according to the consumer’s perspectives. To achieve that, the main indicators on the chemical industry in the global market are analyzed. Also the business trends of strategic activities in the chemical company on the one of the basic company for this industry are systemized. The authors combined them into four main groups: innovation, digitalization, integration and ecologization. Based on the author’s methodical approach the strategy of distribution management for innovative products in logistics by the chemical company is evaluate. According to the evaluation results it is determined that the strategy needs to be improved by growing rate of the benefit indicator compared to the rate of price growth. Also the complex of recommendations to improve the strategy of distribution management for innovative products in logistics according to consumer’s perspectives which forms the basis for the methodology of the selection the most objective strategic alternative in the chemical company.

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The article presents a neuropsychological analysis of aggressive manifestations of normal personality and aggression of persons with brain dysfunction. Theoretical analysis of foreign and domestic works on neuropsychological correction of aggressive behavior is carried out. The neuropsychological program on correctional and prophylactic work for persons with affective-personal disorders is offered, considering the peculiarities of determination of aggressive manifestations of personality. The essence of the concept of "aggression" is specified. The types and functions of aggression of personality of different nature are considered: positive, ambivalent, negative. The neuropsychological causes of aggression in connection with the conditionality of aggression by situational and individual and psychological personal factors according to the scheme "personality - aggressive reaction - situation - neuropsychological factor" are clarified. The multifactorial (combination of neuropsychological and social conditions of a formation of aggression) genesis of aggressive behavior in personality disorders, the basis of which is the destructive level of anxiety, which originates from childhood, is analyzed. The integration of neuropsychological and socio-psychological approaches to the study of the problem of aggression is presented.

The subject of the research is the innovative products commercialization process features in strategic management and entrepreneurship marketing and legal aspects. The testing of the used methods and techniques was carried out on the example of the innovative enterprise. The methodical approach of the study is based on the analytic and descriptive approach and is aimed at providing a case study. Thus, the aim of the study is to analyze the marketing and legal component at different stages of the innovative products commercialization process and the adaptation of theoretical and methodological approaches at an empirical level. The study demonstrates which marketing and legal tools and at what stages of commercialization it is advisable to use, and also proves the economic efficiency of the innovative project according to the described methodology. The results of calculations and analysis confirmed the effectiveness of the methodological approaches and enterprise development strategies use.

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