The relevance of the issues regarding information and communication technologies as components of effective training forms for higher education applicants is determined by the need to introduce information and communication applications into the educational process. Accordingly, the purpose of the article is to provide theoretical justification and experimental verification of the impact that information and communication technologies have on improving the higher education quality for applicants. To achieve this purpose, a complex of modern general scientific methods was used: theoretical (analysis, synthesis, generalisation, comparison); empirical (questionnaires, conversations, interviews, observations, expert assessment); statistical research methods that facilitated the study of scientific sources on information and communication technologies. Based on the theoretical and methodological analysis of the studied issue, it is determined that information and communication technology is a means of joint activity for a teacher and a higher education applicant, which is characterised, primarily, by the consistency of actions (algorithmicity), constant and systematic evaluation of educational achievements and the development of educational qualities (diagnostics), the relationship of the main technology elements, namely the purpose, content, forms, methods, means of interaction, and the results (consistency) of participants in the educational process. It was discovered that to present the material more interestingly and motivate applicants for higher education, it is necessary to use innovative teaching forms and methods, one of which is information and communication applications that contribute to enhanced logical thinking, cognitive activity, the creativity of students and the comprehensive personality development of the future pedagogical specialist. It is proved that these applications contribute to the easier assimilation of new educational material, the creative performance of practical tasks, and productive cooperation between teachers and applicants for higher education. The practical value of the research lies in the fact that the results obtained can be used in further studies on the influence of information and communication technologies on the communication of the educational process subjects