Geo-located travel blogs, a new data source, enable to achieve more detailed analysis of tourists' spatio-temporal behavior. Taking Chinese tourists in Nordic countries as the research object, this paper focuses on their behavior, seasonal patterns and complex network effects by using geo-located travel blog data collected from
Qunar.com
. The results show that: (1) Chinese tourists visiting Nordic countries are often experienced in traveling. The local climate during the cold season does not prevent them from pursuing the aurora scenery. (2) The travel behavior of Chinese tourists is spatially heterogeneous. The network analysis reveals that Iceland showcases stronger, compared to the other Nordic countries, community independence and small world effect. (3) During the warm season, Chinese tourists choose a variety of destinations, while in cold season, they tend to choose destinations with higher chances for spotting the northern lights. These results provide helpful information for the tourism management departments of Nordic countries to improve their marketing and development efforts directed for Chinese tourists.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.