Entrepreneurial education has always played an important role in developing entrepreneurship. In recent years, China has been emphasizing the integration of innovative entrepreneurship concepts into university curricula. Entrepreneurial education can also contribute to the sustainability of business development. In the context of “mass entrepreneurship and innovation”, entrepreneurial education is important to promote the restructuring of the economic and business model, enhance the development momentum, and follow the innovation-driven development path. However, whether the promotion of entrepreneurial education will lead to entrepreneurial intentions of college students, and thus, specific proposals for the promotion of the entrepreneurial education model remains unclear. Therefore, this study adopted the theory of planned behavior perspective coupled with perceived university support to extend the theory of planned behavior framework and explain the effect of such support on student entrepreneurial intention. The study results revealed that perceived university support significantly affected student attitude toward entrepreneurship, which signaled universities’ critical role in establishing entrepreneurial spirit in students. A significant effect on behavioral control was also observed for perceived university support. Regarding the effects of perceived university support on attitude toward entrepreneurship and behavioral control, the results revealed the effect was far greater on attitude than on behavioral control. Such intention was not directly affected by subjective norms. Therefore, a scientifically rational entrepreneurship course system is critical for effective entrepreneurship education. Overall, encouraging students to engage in the continuous process of entrepreneurship through entrepreneurship courses can concurrently benefit overall economic and social development.
Neuromarketing has become a new and important topic in the field of marketing in recent years. Consumer behavior research has received increasing attention. In the past decade, the importance of marketing has also been recognized in many fields such as consumer behavior, advertising, information systems, and e-commerce. Neuromarketing uses neurological methods to determine the driving forces behind consumers’ choices. Various neuroscience tools, such as eye movements, have been adopted to help reveal how consumers react to particular advertisements or objects. This information can be used as the basis for new advertising campaigns and brand promotions. To effectively explore the research trends in this field, we must understand the current situation of neuromarketing. A systematic bibliometric analysis can solve this problem by providing publishing trends and information on various topics. In this study, journals that focused on neuromarketing in the field of marketing between 2010 and 2021 were analyzed. These journals were core journals rated by the Association of Business Schools with three or more stars. According to the data analysis results, neuromarketing has 15 main journals with relevant papers. Based on the data collected by the Web of Science (WOS), this study mainly collected 119 references and analyzed the most productive countries, universities, authors, journals, and prolific publications in the field of neuromarketing via Citespace. Through the analysis of knowledge maps, this study explored the mapping of co-citation, bibliographic coupling (BC), and co-occurrence (CC). Moreover, the strongest citation bursts were used to study popular research at different time stages and analyze the research trends of neuromarketing research methods and tools. This study provides an overview of the trends and paths in neuromarketing, which can help researchers understand global trends and future research directions.
Fifth generation (5G) mobile networks can accomplish enhanced communication capabilities and desired to connect things in addition to people. By means of optimally splitting the spectrum to integrate more efficient segments, mobile operators can deliver better Quality of Services (QoS) for Internet of Things (IoT), even the nowadays so-called metaverse need broadband mobile communication. Drawing on the Theory of Quality Value Transformation, we developed a 5G ecosystem as a sustainable organic coalition constituted of planners, providers, and users. Most importantly, we put forward the altruism as the ethics drive for the organic cooperative evolution to sustain the inclusive sharing economy to solve the problem of the Theory of Games and Economic Behavior. On the top of the collaboration framework for the coalition game for 5G, we adopted Pareto Optimality as the target situation for the optimization via cooperative evolution and further apply ISO 25000 to define the metrics for the value of 5G corresponding to Pareto Frontier. Based on the collaboration framework as above, we conducted a survey to gather the features and costs for the 5G spectrum in relation to IoT and the financial status of the mobile operators as the constraint for the optimization. Taking Simultaneous Multi-Round Auction (SMRA) as the standard rule for spectrum auction, we developed a novel optimization program of two hybrid metaheuristics with the combination of Simulated Annealing (SA), Genetic Algorithm (GA), and Random Optimization (RO) for the multiple objectives of quality, usability, and costs. The results of the simulation show that the coalition game for 5G spectrum auction is a dynamic group decision in which the government authority and mobile operators can achieve a synergy to maximize the profits, quality score, and usability, and minimize the costs. Last but not least, the hybrid metaheuristic with SA and RO is more efficient and effective than that with GA and BO, from the perspective of inclusive sharing economy. It is the first study of its kind as we know.
We report the case of a 42-year-old commercial diver who presented with palpitations, arthralgia, tachypnea and vomiting after three hours of repetitive dives to 25-30 meters below sea level(msw). He was diagnosed with severe decompression sickness (Type II DCS) based on his dive history, his abrupt ascent to the surface within minutes, and systemic symptoms with mild hypovolemic shock. Besides remarkable cutis marmorata on the torso, the patient was also found positive for diffuse branch-like pneumatosis in the liver, mesentery and intestines on an abdominal computed tomography (CT). His vitals were relatively stable, with a soft distended abdomen and mild tenderness over the right upper quadrant. He was treated with hyperbaric oxygen (HBO2) treatment in addition to essential crystalloid resuscitation. The abdominal pneumatosis resolved completely after two HBO2 sessions. Post-diving intra-abdominal pneumatosis is a rare complication of DCS. In our case it was difficult for dive doctors to diagnose promptly because an emergency abdominal CT was not a routine for potential DCS cases. We propose that a contrast-enhanced abdominal CT, which usually involves a intravenous injection of imaging agent, should be considered in emergency management of these patients, especially when they present with gastrointestinal symptoms.
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