This research aimed to analyze the impact of cleanliness, health, safety, and environmental sustainability (CHSE) on consumer satisfaction at the Zoom Hotel Mulawarman Samarinda. The research method was quantitative research. The research population was visitors who came and stayed at least once and were 20 years old and over. The research samples were 40 respondents and utilized the Non-Probability Sampling method. Furthermore, the data collection technique used an accidental sampling technique.The data was obtained using a questionnaire filled out by consumers and processed using the SPSS version 22 application. Furthermore, the data obtained were analyzed using multiple linear regression. This research results presented the first hypothesis that whether there was an influence between the cleanliness, health, safety, and environmental sustainability on consumer satisfaction variable either simultaneously or partially was accepted. It was indicated using the t-count for cleanliness value of 3.720, the t-count for health value of 2.071, the t-count for safety value 2.224, and the t-count for environmental sustainability value of 3.274. The second hypothesis that the cleanliness variable had the most dominant influence on consumer satisfaction during the stay was accepted. It was indicated by the cleanliness value variable of 3.720. The cleanliness variable was a variable that had a significant effect on consumer satisfaction during their stay at the Zoom Hotel Mulawarman Samarinda.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.