The creative economy is being increasingly encouraged by the Indonesian government, the existing entrepreneurs are mostly engaged in the culinary industry. This study aims to describe the role of competencies and education in increasing entrepreneurial intention in the creative economy. Three hundred and five questionnaires were distributed to creative entrepreneurs, consisting of 162 respondents in Jakarta and 143 in Balikpapan using convenience sampling. Research findings show that there is no difference between the mean scores of entrepreneurial competencies in Jakarta and Balikpapan. Furthermore, the level of education has a positive effect on (i) entrepreneurial intention, (ii) entrepreneurial professional attraction, and (iii) entrepreneurial networking support. There is a positive relationship between education level and monthly revenue, as well as between entrepreneurial competencies and monthly revenue. The findings of this research would suggest government and education institution to further develop entrepreneurship education and train them with various methods and to cultivate interests in other creative sub-sectors.Ekonomi kreatif saat ini semakin digalakkan oleh pemerintah, namun kenyataannya hanya bidang kuliner yang diminati oleh pelaku usaha. Penelitian ini bertujuan untuk menggambarkan peran competencies dan pendidikan untuk meningkatkan ketertarikan berwirausaha di bidang kreatif ekonomi. Populasi dalam penelitian ini adalah para pelaku usaha pada kreatif ekonomi di Jakarta dan Balikpapan. Penelitian ini menyebarkan kuesioner kepada 305 responden yang terdiri dari 162 responden di wilayah Jakarta dan 143 di Balikpapan, dengan teknik convenience sampling. Hasil penelitian menunjukkan bahwa tidak ada perbedaan nilai rata-rata entrepreneurial competencies antara Jakarta dan Balikpapan. Lebih lanjut tingkat pendidikan berpengaruh positif terhadap (i) entrepreneurial intention, (ii) professional attraction entrepreneurial, dan (iii) networking support entrepreneurial. Terdapat

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This study aims to analyze the influence of entrepreneurial marketing dimensions, including proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, customer intensity, resource leveraging, and value creation of Small and Medium Enterprises (SMEs) business success in the creative economy industry. The study also examined the moderating role of company age on the entrepreneurial marketing dimension's influence on SME's business success. The study used survey methods by distributing questionnaires to 265 SME business owners in North Kalimantan. The sampling method uses nonprobability sampling with a convenience sampling technique. Data were analyzed using multiple linear regression analyses and moderated tests using the macro process of SPSS Hayes. The results of this study indicated that in the context of SMEs in the creative industry, customer intensity and value creation play a critical role in business success. Meanwhile, proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, and resource leveraging found no impact on SMEs' business success. The research also proves that the company's age moderated the impact of customer intensity on SME's success but does not moderate the influence of value creation to SME's business success.

The study of entrepreneurship now has become a research trend. The concept of TRA / TPB-based entrepreneurial intentions has attracted the attention of many scientists so that many scientists who have examined Entrepreneurial Intention through TRA / TPB [1], SEE [2], KEI [3] because it is very important to explore one's intentions to be able to focus on the business. For beginners or start-up businesses, starting a new business need to have motivation. Entrepreneurial motivation plays an important role in determining someone's intention in entrepreneurship because it can encourage them to do their intentions, many studies of new business creation intentions, or in other words referred to as entrepreneurial intentions. This research illustrates Perceived Desirability as a driver for entrepreneurial orientation, which plays an important role in determining one's intention to create a new business or entrepreneurship. However, in several studies on Perceived Desirability, there are still results that do not significantly affect Entrepreneurial Intention [4, 5, 6]. An understanding of the relationship between Perceived Desirability and Entrepreneurial Intention also requires further empirical research. The results of the study have an interesting research gap for further research. To fill in the gaps in the concepts of Perceived Desirability and Entrepreneurial Intention has attracted the researcher to develop them. There are still inconsistencies in the above research, so researchers try to fill the gap by adding entrepreneurial motivation variables [7, 8, 9] as a driver in developing entrepreneurial intentions. As well as financial capital as a moderating variable that provides novelty that is perceived as supporting the motivation of entrepreneurship towards the intention to create new businesses, which are also expected to strengthen or weaken the intention to create new businesses [10, 11]. Thus, the built agendas are still wide open to receive criticism and academic advice to be able to develop well theoretical logic. This study seeks to make a conceptual contribution by filling this gap by adopting entrepreneurial motivation [7, 8, 9] and Financial Capital as a moderating variable to increase Entrepreneurial Intention. This model will be empirically tested in one area in North Kalimantan. Then followed by America, China and Japan. Currently, Japan has become a pioneer of entrepreneurship in the Asian Region. Many entrepreneurs have succeeded in developing their businesses from various sectors ranging from food businesses to fashion and invincible creative industries that also use technology have also been known since World War II. Japan created markets from downstream industries to upstream shipbuilding, motorized vehicles to be able to reach a very high market in Indonesia. Japan changes its education system which aims to facilitate independent education by taking into account the ability to explore knowledge and information, think, work, and express ideas to someone [12]. Japan is able to grow a reliable ent...

AbstraksiMangrove banyak ditemukan di Pantai Beting, Kecamatan Muaragembong, Bekasi, Jawa Barat. Akan tetapi, belum banyak masyarakat di sana yang memaksimalkan potesi alam mangrove untuk diolah menjadi produk panganan yang bernilai ekonomis. Dengan mengandalkan potensi alam mangrove pidada yang banyak ditemukan, kaum perempuan di Pantai Beting perlu diberdayakan. Karena itu, tujuan kegiatan ini adalah (1) memberikan pelatihan pembuatan dodol mangrove pidada, pengemasan, dan pemasaran bisnis dodol pidada; (2) melakukan evaluasi dan monitoring pascapelatihan. Subjek kegiatan ini adalah 22 perempuan yang tinggal di Pantai Beting. Metode yang digunakan adalah praktik langsung pembuatan dodol oleh narasumber setempat. Selain itu,metode ceramah, diskusi, dan demonstrasi digunakan untuk memberikan pelatihan pengemasan dan pemasaran. Evaluasi dan monitoring disampaikan dengan metode wawancara dan FGD dengan berfokus pada bauran pemasaran, yaitu produk, harga, tempat, dan promosi. Kegiatan ini menghasilkan produk dodol yang berbeda dari sebelumnya. Perbedaan meliputi tingkat kebersihan, bentuk dodol, dan kemasannya. Harga dodol telah mengalami penyesuaian. Adapun tempat pemasaran masih dilakukan sendiri oleh produsen atau melalui kenalan pemilik warung. Promosi bukan hanya dari mulut ke mulut, melainkan sudah sampai ke pemasaran secara daring meskipun melalui perantara.Kata Kunci: Kemasan, Komunikasi, Mangrove Pidada, Pemasaran, WOM AbstractMangrove was found in Pantai Beting, Muaragembong sub-district, Bekasi, West Java. However, not many people there maximize the potential of natural mangrove to be processed into a product of economic value. By relying on the abundant potential of mangrove pidada, women in Pantai Beting need to be empowered. Therefore, the purpose of this activity is to provide (1) making of pidada's dodol production, packaging, and marketing of its business; (2) post-training evaluation and monitoring. The subject of this activity is 22 women who live in Pulau Beting. The method used is the practise of making dodol by local facilitator. In addition, we used lecture, discussion, and demonstration methods are used to provide packaging and marketing training. Evaluation and monitoring are delivered by interview and FGD methods by focusing on the marketing mix, ie product, price, place, and promotion. This activity produces different lunkhead products than before. Differences include the level of cleanliness, dodol shape, and its packaging. The price also has been adjusted. The place of marketing is still done by the producer or through the acquaintance of market. Promotion is not just word of mouth (WOM), but has been up to marketing online though intermediaries by someone.