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research for the grant. Also, my appreciation goes to all participants who dedicatedly involved throughout my research processes.

This exploratory research investigates how firms upgrade their strategic capabilities for superior returns of current markets and enable their entry into a new industry. The study explores how the current successful entrepreneurs build their organisation's strategic capabilities and achieve their sustained strategic capabilities in today's rapidly changing environment. As this is an exploratory study, a qualitative approach is used. We first interviewed the expert academicians in strategic management in order to validate and verify our research instrument. We then interviewed the sample successful entrepreneurs in the rubber industry in the South of Thailand on how they developed and adapted their strategies over time to sustain their competitiveness in the relevant product markets. Finally, a case study is used to illustrate how a successful company of latex product export industry became competitive in its new industry entry. This study finds that there is a positive systematic relationship between organisational strategic capabilities, namely resource-based capabilities (RBCs), knowledge-based capabilities (KBCs), network-based capabilities (NBCs), and organisational dynamic strategies. This relationship is linked to the development of a dynamic, process-oriented strategy that seeks to maintain a higher return on investment and to focus on new markets. This study contributes to the theoretical Yuttachai Hareebin et al. 118 knowledge of strategic management, and its practical implication is that entrepreneurs should focus on developing dynamic capabilities of their firm to cope with the constantly changing environment nowadays.

This research aims to describe the factors and patterns of relationships involved in dominant professional skills development by focusing on social skills that influence organizational learning for business sustainability and operational efficiency enhancement. The research provides guidelines that hotel businesses in Phuket Province can use to implement strategies in a currently rapidly-changing and competitive environment. This study shows that professional and social skills influencing the organizational performance of the hotel businesses in Phuket include communication, leadership, problem solving, and teamwork skill. This analytical result is based on resource -based and service innovation theories and can be used to improve organizations operating performance.

This research aims to describe components and relationship models of a business organization’s innovation management model affecting the innovative behaviour of executives of hotels’ human resources. An empirical study was conducted on 4- to 5-star hotels in Phuket Province seeking to become sustainable businesses by increasing the efficiency of performance and setting guidelines for hotel businesses to form a performance model relating to administration and human resource development in the midst of ongoing environmental changes. Questionnaires were used to collect data from 405 human resources executives of 4- 5 stars hotels in Phuket Province, Thailand. The data analysis first involved applying descriptive statistics and then adopting Pearson correlation analysis, confirmatory factor analysis and structural equation modelling. The results show that innovative behaviour has had a positive effect on task performance and that causal factors including valuable human resources,transformational leadership, and innovation atmosphere have had a direct positive impact on innovative behaviour. Furthermore, we found positive direct and indirect effects on task performance.