Female fiction discourse possesses particular specificity of world outlook and gender conditioned linguistic peculiarities, representing female linguistic personality. The ways to reflect the linguistic consciousness of the female linguistic personality in the literary text in terms of cognitive linguistics are studied in the article. One of the ways to represent the cognitive level of female linguistic personality in the literary text is considered in the concept "MAN", involving the object-image-bearing, notional and valuation-estimative constituents. The authors study the characteristics, belonging to the "ideal man", perceived by the contemporary Russian women, how these characteristics correlate with the evolution of gender relations in the society. The results of the article can be used to construct gender tendencies in modern Russian society; they can provide the material to forecast further matrimonial-demographic and sexual behavior of Russian women. The analysis of female literature, carried out in this investigation, is provided against the sociological research of gender and orientations on family, love, marriage in the women of Russian society.
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