In today's society the marketing process is not only done conventionally but also the role of digital technology has brought changes in online marketing, making it much in demand by business people in promoting their products. As a result, business people are increasingly interested in implementing online marketing to promote their products. This study aims to answer the question of how digital marketing develops a business and discover digital marketing strategies through campaigns on the accounts @kedasbeautypusat TikTok app. Although many studies have been conducted on digital marketing, little has been done on campaigns in the TikTok application. This study employs a qualitative descriptive methodology with a case study as the approach, and content analysis is also used to identify patterns. The subject of this study is the @kedasbeautypusat TikTok account, which has 1.5 billion followers and considered as the most popular skincare product account compared to others. The data collection techniques of this study are direct observation on the @kedasbeautypusat TikTok account, documentation, and literature study. The researchers analyzed a hundred contents selected from May to September 2021. The results revealed that @kedasbeautypusat used the TikTok application as a marketing and business development effort in three ways: storytelling, stepping into real-world relationships with consumers and growing with your customers to be social and human with trust. Furthermore, the researchers also discovered that the use of TikTok Apps is very successful in establishing two-way communication.

This research is entitled "Group Communication in Decision Making for the Establishment of Tourism Objects: A Case Study of Sekapuk Village, East Java, Indonesia". The purpose of this study was to determine the communication carried out by the Pelangi Tourism Awareness Group (Pokdarwis) in Sekapuk Village in making decisions about the formation of Selo Tirto Giri tourism objects. The theory used in this study is group communication using the theory of group functional perspective by Hirokawa and Gouran. This study uses a qualitative approach, which uses case studies to explain indepth the group decision making. The findings of this study reveal that there are four functions used by Pokdarwis Pelangi Sekapuk Village, namely analysis of the problem of the existence of former mining excavations in Sekapuk Village, setting common goals between group members and the community, identifying alternatives for new problems, and determining other efforts for the smooth formation of tourist attractions. , finally evaluated the positive and negative characters with regular discussions conducted by Pokdarwis Sekapuk Village. Communication interactions carried out by members of Pokdarwis Pelangi Sekapuk Village were assisted by the Village government, especially the Village Head in making decisions regarding the establishment of Selo Tirto Giri tourism objects.

Communication of disseminating stakeholder messages through dramatization aims to improve the economy and people's welfare. This article aims to examine how symbolic convergence in the tourism sector can create social change in the Selo Tirto Giri Tourism Object, Gresik Regency. This study uses the theory of symbolic convergence from Bormann and the theory of structuration from Gidden. This research method uses a qualitative descriptive method with a single case study. The informants of this research were village stakeholders who were determined purposively. Data validity uses source triangulation. Data analysis uses fantasy theme analysis where fantasy messages become the unit of analysis Lindlof and Taylor. The results of the study show that the dramatization of messages is created through fantasy themes, namely awareness of developing regions, getting along in harmony, and prosperous and independent communities. Symbolic convergence is related to the structuration that occurs symbolically in Sekapuk Village. The existence of repeated messages creates a dimension of public awareness that shapes the structure and creates social change. The process of dramatizing messages and structuring forms the tourist attraction of Selo Tirto Giri so that Sekapuk Village, which is a poor village, becomes a Millionaire Village.