Purpose The purpose of this study is to find out the level of influence of Islamic attributes and pull motivation to the satisfaction of Muslim tourists visiting Indonesia. Furthermore, this study may reveal where variables have a strong influence on the variable satisfaction of Muslim tourists. In addition, this study also wanted to know if Islamic attributes can influence the satisfaction of Muslim tourists with pull motivation as a moderating variable. Design/methodology/approach Using quantitative methods, this study analyzed the results of questionnaires that have been distributed to 200 Muslim tourist respondents who have visited Indonesia. To declare the hypotheses, the collected data were analyzed with structural equation modeling-partial least square using SmartPLS application version 3.2.7. Findings From this study, it was discovered that pull motivation has more effect on the satisfaction of Muslim tourists visiting Indonesia. Other results showed that both Islamic attributes and pull motivation simultaneously affect the satisfaction of Muslim tourists. Furthermore, Islamic attributes can affect pull motivation and pull motivation can also become an intermediary variable in bridging the impact of Islamic attributes on the satisfaction of Muslim tourists. Research limitations/implications The limitations of this study include the relatively small sample used and not yet taking foreign tourists as respondents. Besides that, you can also add several variables to complement this research in the future either as an intervening variable or a mediator variable. Practical implications To increase the satisfaction of Muslim tourists traveling to Indonesia, policymakers in Indonesia must further improve the facilities of the pull motivation aspect such as the cleanliness of tourist attractions, exotic locations and hygienic shopping centers. In addition, aspects of Islamic attributes must also be updated, such as aspects of adequate worship facilities and tourist attractions that apply the concept of halal for Muslims. Originality/value The originality of this study on the pull motivation variable as an intervening variable and adding the Islamic attribute variable in the case of Muslim tourist satisfaction.

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For a healthy and thriving tourism business, it is crucial to investigate the aboriginal perspective on tourism and their relationship with visitors. It is essential to evaluate how receptive they are to the issue of welcoming tourism development that affects their cultural values and new visitor viewpoints. This study examined Orang Asli Bateq's personality traits concerning their support for Taman Negara Pahang's tourism growth (TNP). Unfortunately, the government's decision to clear land for infrastructure development endangered the orang Asli's ancestral home in the forest. The study utilized an onsite survey and structured questionnaire in fragmented villages inside the jungle that yielded 125 survey replies. The sympathetic understanding and welcoming nature most significantly affected Orang Asli Bateq's attitudes toward the development of the tourism industry. Males and females with various emotional solidarity traits experienced different effects. Findings revealed that Orang Asli Bateq, who possessed an exceptionally welcoming nature, would consider tourists advantageous. The aboriginal community's involvement in tourism-related activities improved their financial situation. In addition, those with a pleasant disposition are more likely to be helpful to tourists in their area. It was discovered that the Orang Asli Bateq prioritized guests' safety in their community. Most had a strong emotional connection and loved interacting with visitors. They might dispel the myth that people avoided interaction with Aborigines by maintaining a cheerful outlook and affection for others. They were inspired by the potential success and wealth their community may experience from the tourism industry. Orang Asli Bateq's attitudes toward the growth of the tourism industry significantly differed from their high agreeableness and extraversion personalities. Further ethnographic research is required to identify the ethnic living conditions and the extent to which they value tourism development that supports their families.