Gelişen teknolojiyle birlikte rekabetin artması işletmeleri tüketici odaklı yaklaşımlar göstermeye yöneltmiştir. Sosyal medya tüketici davranışlarına yön vermekle beraber tüketicilerin satın aldıkları ürün ve hizmetler hakkında geri bildirimde bulunabilmelerini de sağlamaktadır. Sosyal medyanın geniş kitlelere ulaşabilmesi ve tüketicilerin satın alma kararlarını etkilemesi, işletmeleri de bu teknolojik gelişimlerden faydalanmaya yöneltmiştir. Sosyal medyanın satın alma öncesi ve sonrası tüketici davranışlarına etkisini belirlemek amacıyla Akdeniz Üniversitesi Turizm Fakültesi Konaklama İşletmeciliği ve Seyahat İşletmeciliği Bölümü öğrencilerinden 250 kişiye anket tekniği uygulanmış ve elde edilen veriler değerlendirilmiştir. Bu çalışmada yapılan anketlerin sonuçlarının değerlendirilmesinde nicel araştırma yöntemlerinden faktör analizi, korelasyon analizi, t-testi ve regresyon analizi kullanılmıştır. Yapılan çalışmada, öğrencilerin yüksek düzeyde sosyal medya araçlarını kullandıkları saptanmıştır. Sosyal medya kullanımında öğrencilerin satın alma öncesinde çoğunlukla satın almak istedikleri ürünü araştırdıkları ve ilgili ürün hakkında tavsiyeleri dikkate aldıkları, satın alma sonrasında ise daha çok satın alınan üründen memnun kalmadıkları zaman şikâyet ve önermeme ile ilgili paylaşımda bulundukları belirlenmiştir.

Education plays a central role in shaping individual and social change toward sustainability. Sustainable tourism education provided by the higher education institutions which offer education at the undergraduate level has an important role in training candidate managers and meeting the need for qualified labor in the tourism sector in terms of sustainable tourism. The purpose of this study is to examine the relationship among expectation, perception, and satisfaction of the undergraduate students receiving tourism education at the tertiary level. It is also aimed to reveal the mediating role of perception between expectation and satisfaction. One of the quantitative methods used in the research process was the causative and correlational model. A total of 675 students participated in this survey conducted at the Tourism Faculty of Akdeniz University. To collect data, expectation of tourism education, perception of tourism education, and satisfaction of academic education scales were used. In the data analysis, parametric tests, t-test, ANOVA, correlation, and regression analyses were applied. In this study, it was revealed that 675 students receiving tourism education at the undergraduate level came to school with moderate-level expectations, their perceptions fulfilled their expectations with the experience they had, and their satisfaction levels that emerged as a result of their perceptions were at a moderate level as well. As a result of the t-test performed, it was put forward that there was no difference in their level of satisfaction based on the gender variable; however, a significant difference was determined based on the high school type from which a subject graduated, the current department, class, and age variables. As a result of the correlation analysis, a positive relation was identified between the expectation, perception, and satisfaction variables. The multiple regression analysis indicated that expectation positively affected perception and satisfaction; therewithal, perception affected satisfaction and its sub-dimensions positively. It was also found that the perception had a partial mediating role between expectation and satisfaction in education.

Turizm sektöründe kariyer yapmak amacıyla turizm eğitimi alan öğrencilerin sektöre karşı tutumlarının belirlenmesi ve bu tutumlarının turizm sektöründe kariyer seçimlerine etkisinin ortaya konulması, sürdürülebilir turizm bağlamında sürdürülebilir kaliteli insan kaynağının sağlanması açısından önemli rol oynamaktadır. Bu bağlamda yapılan bu çalışmada, turizm eğitimi almakta olan öğrencilerin sektöre karşı olan tutumları ve bu tutumlarının mezuniyet sonrası kariyer seçimlerine etkilerinin belirlenmesi amaçlanmıştır. Araştırmanın evreni Akdeniz Üniversitesi Turizm Fakültesi öğrencilerinden oluşmaktadır. Öğrencilerin turizm sektörüne yönelik tutumlarını ve öğrencilerin turizm sektöründe kariyer yapma isteklerini ölçmeye yönelik ifadeler faktör analizine tabi tutulmuştur.Uygulanan faktör analizi sonucunda, ankete katılan öğrencilerin turizm sektörüne yönelik tutumlarını oluşturan 8 faktör elde edilmiştir. Bu 8 faktör içerisinde öğrencilerin mezuniyet sonrasında sektörde kariyer yapma isteklerini etkileyen en önemli faktörlerin "kişi-endüstri uyumu", "iş arkadaşlığı ile işe bağlılık" ve "yöneticilerin tutumu" olduğu saptanmıştır.

Sustainable education has the target of improving skills that encourage students or life-long learners to reflect on actions realized by themselves. Its main concern is considering their actual and future cultural, socio-economic, and environmental impacts. Such a paradigm to evaluate these impacts is to bring about a local and a global perspective. Sustainability, as a means of qualified education, is a consequence of lifelong learning philosophy. All levels and all kinds of education should deal with the issues of sustainability and create holistic and transformational skills in this topic. In this context, pedagogy and learning environment is of great importance. Concerning learning environment, mobbing cases have frequently coincided in educational organizations. Mobbing has been regarded as an important business disease of contemporary work-life. Besides, mobbing might be coincided not only in the businesses but also in the organizations providing educational services. In schools and universities, mobbing leads to physiological, sociological, and psychological harms for the students. Recent studies have shown that in the school environment, students are exposed to a possible mobbing behavior and that their academic performance and achievement, as well as their mental and physical health, are negatively influenced. In addition, many academic studies indicate that the personality traits students have are an important predictor of exposure to mobbing and depression. This study aimed to determine the levels of mobbing and depression perceptions of students (type A, type B) who are studying tourism education at undergraduate level. In this context, within the groups of personality traits, the levels of depression in the process of mobbing were examined. Research data were collected from 524 students surveyed in a tourism faculty of a state university. In order to realize the data collection, Personality Traits, Mobbing, and Depression scales were used. Correlation, t-test, and regression analysis were performed as well as descriptive statistics (frequencies, mean, and standard deviation) in the process of data analysis. As a consequence of the research, it was determined that mobbing influenced psychological conditions of all students showing the features of A and B type as personality traits. Nevertheless, mobbing and depression perceptions differ upon their personality groups. It was found that the mean scores of mobbing and depression perceptions of students’ having A type personality traits were comparatively higher than the ones having B type personality traits. In addition, it has been revealed that there is a positive relationship between mobbing and depression perceptions of students. Mobbing explained 14% of the change in the depression levels of the students. As a result of the findings, it was determined that personality trait is an important and significant factor in the impact levels of students from mobbing and depression. Incorporation of personality traits into the transformational learning process in the education system as well as teaching and supporting of students with applied social education can be an effective element of sustainable education.

No abstract