Abstrak.Penelitian ini bertujuan untuk mengetahui pengaruh variabel buying decision (Y) ditinjau dari store atmosphere (X1), price (X2) dan word of mouth (X3) pada toserba Duta Mojokerto. Responden pada penelitian ini adalah konsumen toserba duta dengan teknik pengambilan sampel adalan incidental sampling.  Dengan menggunakan rumus slovin, maka diperoleh sampel penelitian sebesar 124 orang. Teknik analisis data menggunakan uji validitas, uji reliabilitas, uji T (Parsial), uji F (Simultan), uji R² (Determinasi), serta analisis regresi linear berganda. Hasil uji T (Parsial) menunjukkan bahwa variabel X1 dan X2 tidak berpengaruh secara parsial, sedangkan variabel X3 berpengaruh secara parsial terhadap variabel Y. Hasil uji F (Simultan) menunjukkan bahwa variabel X1, X2 dan X3 memiliki pengaruh secara simultan pada variabel Y karena memiliki nilai signifikansi lebih dari 0.05. Besarnya pengaruh terlihat pada uji R² yaitu sejumlah 12%. Kata kunci: store atmosphere, price, word of mouth, buying decision.  Abstract.This study aims to see the variable influence of purchasing decisions (Y) in terms of store atmosphere (X1), price (X2) and word of mouth (X3) at the Duta Mojokerto convenience store. Respondents in this study were consumers of Duta convenience store. the sampling technique using of  incidental sampling. By using the Slovin formula, a sample of 124 people was obtained. The data analysis technique used the validity test, reliability test, T test, F test, R² test, and multiple linear regression analysis. The results of the T test (Partial) show that the variables X1 and X2 do not affect partially, while the X3 variable has a partial effect on variable Y.The results of the F test (Simultaneous) show that variables X1, X2 and X3 have a simultaneous effect on variable Y because they have significance value more than 0.05. The magnitude of the effect can be seen in the R2 test, which is 12%. Keywords: store atmosphere, price, word of mouth, buying decision.

Penelitian ini bertujuan untuk mengetahui dampak layanan transportasi online terhadap kesejahteraan perekonomian masyarakat Kota Mojokerto melalui kesempatan kerja. Penelitian ini dilakukan dengan pendekatan kuantitatif yang menggunakan metode survey. serta menggunakan metode pengambilan data random sampling. Sedangkan pengukuran menggunakan skala likert. Adapun metode pengumpulan data menggunakan kuesioner. Metode analisis data dalam penelitian ini menggunakan PLS (Partial Least Square) dengam program smartPLS 3.0. Hasil penelitian menunjukkan bahwa variabel layanan transportasi online memiliki pengaruh langsung terhadap kesempatan kerja pada masyarakat Kota Mojokerto dengan perolehan T stastistik sebesar 9,007 (P value = 0,000). Layanan transportasi online memiliki pengaruh langsung terhadap kesejahteraan perekonomian masyarakat Kota Mojokerto dengan T stastistik sebesar 10,746 (P value = 0,000). Kesempatan kerja memiliki pengaruh terhadap kesejahteraan perekonomian masyarakat kota Mojokerto dengan T stastistik sebesar 11,471 ( P value = 0,000). Layanan transportasi online memiliki pengaruh terhadap kesejahteraan perekonomian masyarakat Kota Mojokerto melalui kesempatan kerja dengan T stastistik sebesar 7,193 (P value = 0,000).

The purpose of this research is: To know the effect simultaneously, partially, most dominantly, indirectly Management information system marketing, service quality and word of mouth to achievement of balanced scorecard and its impact to company performance at Sunrise Mall Mojokerto. This research is explanatory research. the total population in this study only 21 people. In this study the authors use multiple linear regression analysis techniques with path analysis to determine the influence of direct / direct effect and indirect effect / indirect effect. From the research result can be concluded as follows: 1) There is influence simultaneously Marketing management information system, service quality, and Word of mouth to achievement of balanced scorecard. 2) There is partial influence Marketing management information system, service quality, and Word of mouth to the achievement of balanced scorecard. 3) Word of mouth has the most dominant influence on the achievement of balanced scorecard. 4) There is influence simultaneously Marketing management information system, service quality and word of mouth and achievement of balanced scorecard to Performance. 5) There is partial influence Marketing management information system, service quality and word of mouth and achievement of balanced scorecard to Performance. 6) Word of mouth has the most dominant influence on Performance. 7) Marketing management information systems, service quality, and Word of mouth indirectly affect Performance.

Caption Home Mojokerto is a business engaged in home decoration. The products sold are premium quality such as bed linen, carpets, prayer mats, pillows, etc. The aim of this study is to determine the partial and simultaneous effect of social media variables, price, and product quality on consumer buying interest. The research method is to use quantitative methods with sampling techniques using probability sampling. By using SPSS version 25, the measurements carried out were validity test, reliability test, T test, F test, and R² test. The results of the study explain that the variables of social media, price, and product quality have a significant influence on consumer buying interest partially and simultaneously. This research is expected to help Caption Home Mojokerto in increasing consumer buying interest through online sales on social media, pricing strategies, and product quality.

ABSTRACT The purpose of this study was to identify a SWOT analysis and formulate a business strategy using the IFE and EFE matrix, as well as the Grand Strategy matrix at the Café and Angkringan Nu Laharjo Mojokerto. The benefits of the research are identified SWOT analysis and strategy formulation can be used as a measure in future business planning. The research used is qualitative research, while the data analysis technique uses descriptive analysis, namely  describing the data collected using SWOT analysis, IFE and EFE matrix, and the Grand Strategy matrix. The results show that the SWOT analysis is identified, the IFE and EFE matrices have a positive total score, and the Grand Strategy matrix shows that Nu Laharjo Café and Angkringan are in a strategic and good position.   Keywords : Strategy Formulation, SWOT Analysis, IFE and EFE Matrix, Grand Strategy Matrix