Penelitian ini bertujuan untuk menganalisis pengaruh marketing mix (7P) secara parsial terhadap pengambilan keputusan orang tua dalam memilih sekolah berbasis Tahfidz Al-Qur’an, baik dilakukan secara parsial maupun simultan pada orang tua siswa SMP Al-Qur’an An-Nawawiy Mojokerto. Manfaat penelitian tersebut yaitu bisa dijadikan referensi perbaikan strategi marketing mix pada SMPQ Al-Qur’an An-Nawawiy. Sampel pada penelitian ini sebanyak 57 orang, serta metode pengumpulan data yang dilakukan yaitu observasi, wawancara, dan kuesioner. Hasil penelitian menunjukkan bahwa terdapat pengaruh secara simultan antara variabel terhadap pengambilan keputusan, hal itu dibuktikan dengan adanya nilai F hitung yang lebih besar dari F tabel. Variabel product, price, promotion, people, dan process juga memiliki pengaruh secara parsial terhadap kemajuan organisasi yang dibuktikan dengan nilai t hitung lebih besar dengan t tabel. Serta pengaruh variabel X1, X2, X3, X5 dan X6 terhadap Y sebesar 48,2 %, dan 51,8 % dipengaruhi oleh faktor lain. Kata Kunci: Marketingmix, Pengambilan Keputusan, Ortu Siswa, Sekolah Berbasis Tahfidz Al-Qur’an.

The Gross Up method is a way of calculating income tax by batching net income after tax to get DPP, then after DPP is obtained newly multiplied by tax rate. This method can be used for alternative calculation of Income Tax Article 21 in relation to income tax saving efforts. The purpose of this study is to find out how the treatment of income tax article 21 on the salary of company employees and to know sebesapa big differences in the amount of corporate tax between Gross Up method with non Gross Up.  This type of research is a case study that is a detailed study of a certain obek over a period of time with sufficient depth and thorough including ngkungan and past conditions. The variables in this study is the method of calculating income tax article 21 which includes paid company, paid employer, paid company by using Gross Up.  The result of research shows that (1) Gross Up method can help the implementation of tax planning, because by using this method the company's operational expenses increase that is the burden of allowance PPh 21 which is charged to the company. So that corporate profits can be minimized. (2) Tax planning using Gross Up method is a concept to improve the efficiency of calculation of PPh 21 which is deducted by the employer and can determine the amount of tax allowance paid by the employer. (3) In this way the company will benefit on a fiscal basis because the income tax benefit of PPh 21 may be a deduction from the taxable income of the employer (the company). The logical consequence of this method is the amount of tax payable 21 which will be paid by the company will be big due to the added element of tax allowance in the procedure of calculation of income tax 21 employees

Caption Home Mojokerto is a business engaged in home decoration. The products sold are premium quality such as bed linen, carpets, prayer mats, pillows, etc. The aim of this study is to determine the partial and simultaneous effect of social media variables, price, and product quality on consumer buying interest. The research method is to use quantitative methods with sampling techniques using probability sampling. By using SPSS version 25, the measurements carried out were validity test, reliability test, T test, F test, and R² test. The results of the study explain that the variables of social media, price, and product quality have a significant influence on consumer buying interest partially and simultaneously. This research is expected to help Caption Home Mojokerto in increasing consumer buying interest through online sales on social media, pricing strategies, and product quality.

In this study, we analyzed the drivers of Total Shareholder Revenue (TSR) at commercial banks and evaluated whether non-adopter TSR performed better by Value-Based Management (VBM) banks. TSR models using data from 132 commercial banks registered in Europe and North America are estimated. First, we point out that banking institutions that have publicly implemented VBM in their MCS outperform non-VBM banks. VBM adopters produce annual TSR with an average of 5.8 percentage points. In terms of profitability, growth and liquidity, they also outperform non-VBM banks. Second, we note that banking companies concentrate on key performance indicators (KPIs) such as cost-of-income ratios which are suboptimal TSR indicators. We propose the implementation of indicators closer to TSR, such as asset repayment or the provision of loan losses. In their MCS, to date few banks have considered such KPIs (10 percent -45 percent). The shift to KPIs we propose can further improve the performance of VBM adopters. Our findings stabilized before and after the 2008 financial crisis when we monitored macroeconomic factors.

The purpose of this study is to ascertain the impact of price perception, promotion, and service quality on customer loyalty at Sanrio Mojokerto supermarkets. This study is an example of a survey study. The people who shop at Sanrio Mojokerto supermarkets make up the study's demographic. A sample of 100 participants was acquired using the incidental sampling technique in this investigation. The questionnaire used for data collection has undergone validity and reliability testing. Multiple linear regression analysis is the data analysis method used to determine whether the research hypothesis is true. The findings demonstrated that consumer loyalty at Supermarkets Sanrio Mojokerto was positively and significantly impacted by price perceptions, promotion, and service quality.