Pengaruh Marketing Mix (7P) Terhadap Pengambilan Keputusan Orang Tua Dalam Memilih Sekolah Berbasis Tahfidz Al-Qur’an  (Studi Pada SMP Al-Qur’an An-Nawawiy Mojokerto)

Permatasari, Oktaviani; Ashriana, Ahfi Nova

doi:10.31842/jurnal-inobis.v2i3.98

Cited by 6 publications

(8 citation statements)

References 1 publication

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“…Menurut (Mardiasih, 2020), lokasi merupakan faktor biaya dan pendapatan, sehingga lokasi seringkali mempunyai kekuatan untuk menentukan strategi bisnis perusahaan. Irianto dan Prihati (Permatasari & Ashriana, 2019) juga menambahkan faktor-faktor seperti akses (kemudahan lokasi), visibilitas (suatu fasilitas dengan jelas menunjukkan dimana tempatnya), lalu lintas, parkir, perluasan (ketersediaan lahan memungkinkan dimana tempatnya), lalu lintas, parkir, perluasan (ketersediaan lahan memungkinkan perluasan usaha) dan persaingan mempertimbangkan lokasi dari pesaing.…”

Section: Tempatunclassified

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Pengaruh Bauran Pemasaran 7P Terhadap Keputusan Pembelian Pada Rumah Cantik Fazia Beauty

Sastya Putri,

Denny Kurniawan,

Suci Pawiati

2023

jtear

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Mixed marketing is a tool tool used by marketers to get the desired response from the target market. Any marketing mix can have a positive or negative influence on consumer purchasing decisions. The study uses a descriptive survey approach, where the information collected from respondents uses a questionnaire. The object in this study is the consumer of the beautiful house Fazia Beauty located in JL. Brigjen Sutiyoso no. 32b City Metro Lampung. Data analysis such as validity, reliability, normality, linearity, homogenity, and double linear analysis is used. This study aims to find out whether product variables (X1), price (X2), place (X3), promotion (X4), people (X5), process (X6), physical evidence (X7) influence the purchase decision on the beautiful Fazia Beauty House in the Metro City. The number of samples selected allows researchers to collect data from respondents. Further, data from respondents were processed using the IBM SPSS Statistics Subscription program version 26. It is known that product variables (X1), price (X2), place (X3), promotion (X4), people (X5), process (X6), physical evidence (X7) simultaneously influenced the purchase decision. (Y).

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Section: Tempatunclassified

“…Elemen dan "orang" adalah karyawan perusahaan dan konsumen lain dari lingkungan jasa. (Permatasari & Ashriana, 2019), proses merupakan "seluruh prosedur nyata, mekanisme, dan aliran aktivitas yang digunakan untuk menyampaikan jasa dari produsen kepada konsumen. (Juniardi et al, 2018) variabel proses berpengaruh positif terhadap keputusan pembelian.…”

Section: Orangunclassified

Pengaruh Bauran Pemasaran 7P Terhadap Keputusan Pembelian Pada Rumah Cantik Fazia Beauty

Sastya Putri,

Denny Kurniawan,

Suci Pawiati

2023

jtear

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“…When a child has started to enter school age, parents will make plans to send their children to school (Permatasari & Ashriana, 2019;Rukmandari et al, 2020). schools with superior predicates become magnets for parents to serve as places for further education, hoping that the school can build solid and scientific characters.…”

Section: Favorite Schoolmentioning

confidence: 99%

Prophetic Parenting; The Role of Parents in Building The Character of Children in Madrasah

Raihanah¹

2022

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This study aims to find out about the role of parents in building children's character at MAN 1 Banjarmasin. This research uses a qualitative case study approach, where the researcher uses interviews, observation, and documentation as the primary media to obtain data. The data analysis was carried out simultaneously, starting with data reduction, displaying data to concluding. The results showed that the role of parents in building children's character at MAN 1 Banjarmasin was done through; the formation of the nature and character of parents, preparing excellent schools as places for children to be educated and forged, directions, rules, and prohibitions, and become good friends of children. This research has implications for the importance of parental leadership in building solid religious characters in children. They do not falter when hit by the storms of globalization and modernization.

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“…Selain promosi terdapat penyebab lain yang mempengaruhi dalam pengambilan keputusan dalam memilih sekolah seperti penelitian yang dilakukan oleh (Tangkilisan, Oroh, & Soegoto, 2014) dikesimpulannya menyebutkan bahwa produk jasa yang ditawarkan pihak SMK 1 Manado berpengaruh secara signifikan terhadap keputusan siswa dalam memilih SMK 1 Manado. Selain itu penelitian lain yang mendapatkan hasil sejenis oleh (Permatasari & Ashriana, 2019). Produk adalah barang atau pengalaman yang dirasakan atau diterima konsumen pada suatu proses pertukaran dengan produsen yang berhubungan dengan manfaat fisik produk, kemasan beserta elemen-elemen tambahan pada produk tersebut (Fandy Tjiptono, 2005).…”

Section: Introductionunclassified

Pengaruh Promosi an Produk Terhadap Pengambilan Keputusan Memilih Madrasah

Fauzi

Kartiko²

2023

Munaddhomah

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This research is to find out how far promotions and products influence decision making in choosing a madrasah. The variables in this study include promotion (X1) and product (X2) as independent variables, while decision making (Y) is the dependent variable or the variable being measured in this study. For the research method used in this study using quantitative methods with a survey approach with a total of 119 respondents. research data collection techniques using a questionnaire technique by distributing directly to respondents, while the way to select respondents using probability sampling random sampling approach or random samples. The data analysis technique used to test the research hypothesis uses multiple linear regression analysis techniques where before carrying out the test a prerequisite test is carried out first. To process research data using statistical tools 25. The results obtained showed that promotions and products have a positive and significant influence on the decision to choose a madrasa, while the variable that is more dominant in influencing the decision to choose a madrasa is the promotion variable.

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Pengaruh Marketing Mix (7P) Terhadap Pengambilan Keputusan Orang Tua Dalam Memilih Sekolah Berbasis Tahfidz Al-Qur’an (Studi Pada SMP Al-Qur’an An-Nawawiy Mojokerto)

Cited by 6 publications

References 1 publication

Pengaruh Bauran Pemasaran 7P Terhadap Keputusan Pembelian Pada Rumah Cantik Fazia Beauty

Pengaruh Bauran Pemasaran 7P Terhadap Keputusan Pembelian Pada Rumah Cantik Fazia Beauty

Prophetic Parenting; The Role of Parents in Building The Character of Children in Madrasah

Pengaruh Promosi an Produk Terhadap Pengambilan Keputusan Memilih Madrasah

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