Enabled by Web 2.0 technologies social media provide an unparalleled platform for consumers to share their product experiences and opinions---through word-of-mouth (WOM) or consumer reviews. It has become increasingly important to understand how WOM content and metrics thereof are related to consumer purchases and product sales. By integrating network analysis with text sentiment mining techniques, we propose product comparison networks as a novel construct, computed from consumer product reviews. To test the validity of these product ranking measures, we conduct an empirical study based on a digital camera dataset from Amazon.com. The results demonstrate significant linkage between network-based measures and product sales, which is not fully captured by existing review measures such as numerical ratings. The findings provide important insights into the business impact of social media and user-generated content, an emerging problem in business intelligence research. From a managerial perspective, our results suggest that WOM in social media also constitutes a competitive landscape for firms to understand and manipulate.
One of the contemporary challenges in materials science lies in the rapid materials screening and discovery. Experimental sample libraries can be generated by high-throughput parallel synthesis to map the composition space for rapid material discoveries. Molecular self-assembly on surfaces has proved a useful way to construct nanostructures with interesting topologies or properties. Despite the strong dependence of molecular stoichiometry on the structures, high-throughput preparations of supramolecular surface nanostructures have been far less explored. Here, by integrating a physical mask into the standard ultra-high-vacuum (UHV) molecular preparation system we show a high-throughput approach for preparing supramolecular nanostructures of continuous composition spreads on metal surfaces. The spatially addressable sample libraries of supramolecular self-assemblies are characterized by high-resolution scanning probe microscopy. We could explore different binary nanostructures of varying molecular ratios on one single substrate. Moreover, we use the minimum spanning tree approach to qualitatively and quantitatively study the structural properties of the formed nanostructures. This high-throughput approach may accelerate the screening and exploration of surface-supported, lowdimensional nanostructures not limited to supramolecular interactions.
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