Purpose The purpose of this paper is to determine the role of innovations in provision of competitiveness and innovational development of economy and overcoming of “underdevelopment whirlpools” in Russia and countries of Eastern Europe with the help of a special proprietary methodology. Design/methodology/approach The authors substantiate the concept and methodology of calculation of “underdevelopment whirlpools”, perform the analysis of development of “underdevelopment whirlpools” in Russia and countries of Eastern Europe and evaluate the influence of “underdevelopment whirlpools” on competitiveness of these countries’ economy. Findings The authors determine the perspectives of overcoming the “underdevelopment whirlpools” in Russia and countries of Eastern Europe and increasing their competitiveness with the help of innovation and develops practical recommendations for creation of innovational economy for the purpose of provision of high competitiveness and overcoming of “underdevelopment whirlpools” in Russia and countries of Eastern Europe and overcoming of strong and growing differentiation of the level of socio-economic development of their sub-systems. Practical implications Creation of innovational economy in Russia and countries of Eastern Europe is hindered by multiple obstacles (socio-economic and institutional), the success of overcoming of which determines the realization of a certain scenario of development of events. Originality/value The main conclusion is that creation of innovational economy can and should become a new vector of economic growth in Russia and countries of Eastern Europe and overcoming of strong and growing differentiation of the level of socio-economic development of their sub-systems.

The purpose of this paper lies in elaborating the methodology for assessing the development of managerial competences trained with the use of case technology as one of the inherent educational technologies. The principle research method is the pedagogical experiment with three control groups of students; the authors also applied the methods of systematization and generalization of the obtained data, expert assessment and interpretation of the study results, which helped to elaborate and test the scientific and methodological tools for assessing the development of students' managerial competence. The experiment involved 68 students of the Master's Degree program in Hospitality, 2040 assessments of competence levels were performed. Results: The paper reveals the essence of the methodology for assessing the development of managerial competences in university students taught with the use of case-technologies. The authors present their own rating scale for assessing the development of the managerial competences indicated in the professional standard for "Head/Manager of hotel complex/hotel chain" in Master's Degree students majoring in Hospitality. The results prove the effectiveness of using case-technologies for developing students' managerial competence, the effectiveness of different types of cases (creative, structured, and unstructured) is specified. The challenges of using case-technologies are identified, and recommendations for their use are suggested. The methodology for assessing the development of managerial competences in university students taught with the use of case-technologies elaborated by the authors can be used in educational programs in different fields of the Humanities. The difference of this methodology from the existing ones lies in its orientation at both the educational standards and the professional standards for heads of enterprises which emerged in Russia in the past 5 years. The effectiveness of the proposed methodology has been proved by high correlation of the research results obtained in different institutions and by different experts-University professors and employers.

The purpose of this paper is to identify the current directions and tools of strategic marketing management of retail trade enterprises in modern Russia, as well as to justify the need of and develop recommendations for their expansion (fuller use). research methodology is based on the application of methods of trend and logical analysis. The authors of the article investigate the factors of strategic marketing management of retail trade enterprises in modern Russia, the Russian practice in the application of directions and tools of strategic marketing management of retail trade enterprises is currently studied; in addition, the prospects for further development of strategic marketing management of retail trade enterprises in modern Russia are justified. As a result, we have come to conclusion that strategic marketing management of retail trade enterprises in modern Russia is carried out fragmentarily, i.e. it involves the use of not all potentially sought-after and available directions and tools. These gaps create further problems in ensuring high operating efficiency and competitiveness of the Russian retail trade enterprises, precluding them from fulfilling their marketing potential to the full extent. The innovative recommendations developed by the authors and aimed at developing strategic marketing management of retail trade enterprises in modern Russia are practice-oriented.

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