Prior research on interorganizational trust (IOT) has drawn on multiple theories across disciplines, resulting in mixed findings. This meta-analysis combines the three major theories of IOT, namely, transaction cost economics, social embeddedness theory, and resource dependence theory, to retheorize about these IOT relationships. Specifically, we consolidate 168 tests of IOT across theories and corroborate the additive predictive validity of each of the three theories and their combined explanations on IOT development. In particular, by combining IOT theories, we find an inverted U-shaped relationship between relationship duration and IOT; we also find an intertemporal link among the three IOT theories, and relationship duration as the spanning factor functions to moderate the IOT relationships across theories. These findings serve to reconcile prior conflicting findings and shed new light on IOT development. We conclude our meta-analysis by providing directions for future research.
China is a country that has undergone a wide range of significant changes over the last 30 years, economically, politically, and socially. Major events not only have an important effect on the developmental history of a country such as China, but create a new generational cohort, which can adopt different views and attitudes than those characterizing previous generations. This study analyses the results of a survey of three different generational groups in China, focusing on their attitudes towards the promotion of controversial products and advertising execution techniques. Research results show significant differences between the younger and older generations, especially in regard to gender related products and certain advertising execution techniques.
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